What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]
About Tom
Tom has over 30 years of experience in branding and Web, and has successfully managed the design and development of projects for Abbott Laboratories, Avon Canada, CTV, IATA, Reader's Digest and Veritiv Canada. After receiving a B.Comm from McGill University, he started his career in the brand management system of a major Canadian consumer packaged goods food company before founding HTC in 1982. He can be reached at tom[at]htc.ca
Content is King, but Relevance Reigns!
January 31, 2013 by Leave a Comment
Content may be king on the web but it’s relevance that reigns when it comes to engaging your audience and creating successful relationships that last. Connecting and communicating with your audience is also the key to having your content stand out from all the online clutter. While using keywords is important, Google has made a […]
Amazing Amazon: Optimizing the Customer Experience
December 18, 2012 by Leave a Comment
One way to achieve online success is to learn from the greats, like Amazon. Most websites on the Internet can be classified into 4 major categories:
Announcing the Launch of the HTC Beauty & Brains Blog!
October 31, 2012 by 5 Comments
Success on the web depends on delivering excellence in both form and function. Attractive, easy-to-use interfaces combined with useful functionality are what matters to all users. Hence the name of our new blog: Beauty & Brains. On Beauty & Brains, we’ll be discussing items that matter to you and that have real implications for your […]
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