Beauty & Brains in Branding & Web

Content Marketing: 4 Advantages to Think About

blog_02_300x120By now, most of us know the importance of having a social presence. But what about content marketing? Is it worth spending all that time and effort to create and maintain consistent content? The short answer is: ABSOLUTELY! Consumers are turning away from advertising at an increasingly faster rate and turning towards real information and quality content. Today, blogs, social media posts and other shareable content is the driving factor in attracting new customers and building brand awareness and loyalty.

How exactly will content marketing work for you?

Word of Mouth

Word-of-mouth is the primary factor behind up to 50% of buying decisions. And today, word-of-mouth isn’t limited to your family and friends. Thanks to social media channels like Facebook and Twitter, you can read reviews and seek out advice about virtually everything from a limitless global network. People are more likely to recommend a brand they follow, so to take advantage of global word-of-mouth marketing, your business needs to have a social presence and content that’s worth sharing.

Increased Visibility

It’s quite simple – company blogs drive traffic to company sites. How much traffic? Companies with blogs get 97% more inbound links than other sites. That’s a 97% higher chance that a potential customer will land on your site versus your blogless competitor’s. Companies that maintain blogs also experience 55% more website visitors. The take-away is that the more valuable content you create, the more brand awareness you build, and the higher your chances of being seen over your competitors.

Wider Reach

One of the biggest challenges with online marketing today is being seen. There are a lot of pages out there vying for attention and only the very best are making the cut on Google’s first page. Blog articles, videos and other content create opportunities for sharing through social channels, enabling you to reach a wider audience. The more quality links you have out there, the more Google likes you.  To put it in perspective, on average, blogs give sites 434% more indexed pages and 97% more indexed links. That’s a much bigger piece of the search-result pie.

Improves Business

Consumers today have changed. They want to be informed. They want to get to know a company before purchasing their product. Most importantly, many don’t trust ads and prefer not to see them altogether. Social media and custom content allows consumers to learn about a brand and build lasting trust. 67% of Twitter users are more likely to buy from brands they follow, and blogs are 63% more likely to influence purchase decisions than are magazines. The bottom line is that content marketing can increase your bottom line.

Content marketing is a commitment. It’s not just about creating content; the key here is quality. But if you invest in quality content, your brand will be seen more, by more people, and spoken about more often. In the end, you are giving your customers what they want, and they will be sure to thank you for it.

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About Lucas

Lucas is a native of Montreal and completed degrees in Film and Professional Writing at Concordia University. As our web and multimedia producer, he assists clients looking to develop new web initiatives and supports the success of our websites through the implementation of multimedia projects. Alongside his interest in creative work, Lucas also has a passion for technology, comics, and all things geek. He can be contacted at lucas[at]htc.ca

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