Beauty & Brains in Branding & Web

What Went Viral in 2014

blog_01_300x120Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each viral phenomenon has on the global conversation, if only for a couple of days. With 2014 squarely in the rearview mirror, we thought we’d take a look at some of the most culturally impinging viral moments from the past year.

So grab your Purell bottle and lets immerse our self in some viral content:

[Continue reading]

Share!

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

Affluent Inline

A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the … [Continue reading]

A Love Letter to E-Commerce

blog_01_250x100

Dear E-Commerce, Happy Valentines Day! On this special day I wanted to let you know that I love you. I’ve loved you since the day we had our first online transaction. Do you remember it? Of course you do, transaction history is stored in your … [Continue reading]

Valuable Valentine’s Day Ideas for Your E-Commerce Store

blog_02_250x100

February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day … [Continue reading]

HTC’s Digital Christmas Carol

blog_05_250x100

Since HTC’s founding in 1982, we have been blessed each holiday season to receive dozens of warm, thoughtful holiday greeting cards from our grateful friends and clients. We proudly position each card on our reception desk like a trophy on our … [Continue reading]

The Results Are In: Strategy Magazine’s 2014 Marketing Survey!

Marketing

2014 is over and 2015 is here. Each year, marketing budgets adapt based on lessons learned and trends predicted. Strategy magazine does a great job of quantifying this yearly shift through its annual marketer survey. As we, and other online … [Continue reading]

2015 Mobile Takeover: Are you prepared for the age of mobile web?

blog_01_250x100

Mobile Internet usage has been steadily rising since the introduction of smartphones in 2007. 2015 will be the first year that mobile Internet usage actually surpasses traditional desktop usage. Marketers can prepare for this shift by being aware of … [Continue reading]

The Power of Pictures on Online Engagement

blog_02_250x100

The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat … [Continue reading]

Relevancy: The Solution to the Online Engagement Equation

blog_01_250x100

Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it … [Continue reading]

Magento: 3 Key Features to Build your B2C E-Commerce Business

blog_02_250x100

Owned by eBay, one of the biggest names in Internet technology, the Magento e-commerce platform has established the bar for an exceptional B2C e-commerce experience. Open-source and broadly supported, Magento can be modified and extended to suit any … [Continue reading]