Beauty & Brains in Branding & Web

If You Want a Great Website, Then Test, Test, Test

website_testingWith websites becoming ever more complex and technical, there is an ongoing need to ensure that they work properly. The best way to prevent website issues is with a commitment to an effective quality assurance program. The better the testing, the less chance for errors and user abandonment. As testing is one of the most important aspects of running a website, here are some of the best practices to follow: [Continue reading]

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How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on … [Continue reading]

6 Ways to Improve Your Website’s Mobile User Experience

Today, it is more likely that users will be looking at your website on a mobile device than on a desktop or laptop. While it should already be mandatory, many websites still need to adapt to the mobile environment in order to stay relevant. Simply … [Continue reading]

To Think or Not To Think: Happy Website Users Prefer Not To

In his book, Don't Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it's … [Continue reading]

Social Media for Businesses: Publish or Perish!

In today’s connected world, there’s no excuse for businesses not to have an active presence on social media. Sitting on the sidelines and choosing not to engage through social media gives a business or brand a serious disadvantage. Using social media … [Continue reading]

Top 5 Social Media Marketing Trends of 2016

Today's social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For … [Continue reading]

Email Marketing: Go Mobile or Go Home

If you're not optimizing your marketing emails for mobile, you're losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With … [Continue reading]

Website Security: Direction for Protection from Infection

One of the biggest problems businesses face today is the threat of cyber-attacks and hackers. They cost businesses as much as $400 billion a year. If you run a website, properly securing it has become a must in today’s world. Below are some of the … [Continue reading]

Beware of Software: Today’s Web Security Threats

Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more … [Continue reading]