Beauty & Brains in Branding & Web

Content is King, but Relevance Reigns!

ContentContent may be king on the web but it’s relevance that reigns when it comes to engaging your audience and creating successful relationships that last.

Connecting and communicating with your audience is also the key to having your content stand out from all the online clutter. While using keywords is important, Google has made a strong effort not to let SEO shortcuts control search rankings. Instead, it’s all about engagement, providing value and creating buzz. The way to rank well in search results is to provide real, accurate and compelling content that your audience will want to share. The goal is to position yourself as a thought leader and always create lasting value.

So how do you create relevant content for your target market? [Continue reading]

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H5 Decor is on a Mission to Decorate with Members-Only E-Commerce Website

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Website Provides Limited-Time Discounts on High-End Home Decor Founded by Robert Courey, the prodigy of the legendary linen and textile manufacturing Courey family (of George Courey Inc.), H5 Decor is an e-commerce, home decor destination that sells … [Continue reading]

HTC Guest Post on Mint.com: 4 Tips for Living on a Personal Financial Plan

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Companies go to great lengths to control costs and boost billings. As a business it’s not enough just to be solvent, you have to be profitable. This means paying close attention to every dollar and monitoring time to ensure it’s used efficiently. … [Continue reading]

Real Estate Gets Real About Social Media

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Realtors are natural marketers. They know how to connect with the local community, foster client relationships, and build trust. Social media is all about connecting with people and is therefore  ideal for the real estate industry. If you’re a … [Continue reading]

Real Estate Agents: Why Your Online Reviews are So Important

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When it comes to choosing a real estate agent, there is certainly no shortage of options. From newspaper ads to billboards to the back of the yellow pages, brokers are beckoning for potential customers to pick them. So how does a real estate agent … [Continue reading]

Email Marketing for Real Estate Agents in 3 Easy Steps

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Many real estate agents today are still relying on "For Sale" signs hammered into property lawns, or mailed postcards featuring a maximum of 4 or 5 pictures. If you are counting on local signage and print advertising alone, you are missing out on one … [Continue reading]

Avoid the Dark Side of Content Marketing: Go Inbound!

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Not all content marketing is created equal. We know that the key to content marketing success is content, but content can come in many different forms. Valuable, relevant and well-written content - the good stuff that will actually bring you business … [Continue reading]

8 Industries Where Content Marketing Works

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No matter the writing project, the first rule is to identify your audience. The reality is that people mostly want to know what applies to them, which means that your content marketing strategy can only work if your content speaks to your target … [Continue reading]

Content Marketing: 4 Advantages to Think About

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By now, most of us know the importance of having a social presence. But what about content marketing? Is it worth spending all that time and effort to create and maintain consistent content? The short answer is: ABSOLUTELY! Consumers are turning away … [Continue reading]

Content Marketing 101 – The One-Pager to Get You Started

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It's the buzzword of the year: content marketing. Your competitors are all doing it but you don't know where to start - or if all this content stuff can really help your bottom line. So who do ask? Where do you jump in? And how much time and money do … [Continue reading]

Productivity Bootcamp: How to Become an Office All-Star

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Bill Gates did not become Bill Gates by taking endless coffee breaks or walking to the bathroom the long way. We all know that success takes hard work. Not all of us want to be CEO of a Fortune 500 company, but we all want to be champions at our job. … [Continue reading]