Beauty & Brains in Branding & Web

Star Citizen: Kickstarter’s Biggest Success

KickstarterKickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the funding campaign for video game/virtual universe “Star Citizen”, which as of April 2015 has raised more than $80,000,000.

What is Star Citizen and why has its campaign been so successful?

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Lloyd Cooper and Montreal Office Space Represent Online Leadership


Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for, … [Continue reading]

Pebble: The Crowdfunding Campaign that Kickstarted Kickstarter


In April 2012, a company called Pebble Technology set out to fund the development of an innovative wearable electronic device. Pebble’s “smartwatch” promised to do for watches what Apple’s iPhone had done for telephones in 2007. After failing … [Continue reading]

Squarespace: A CMS for the Rest of Us


Launched in 2004, Squarespace is a CMS composed of a website builder, blogging platform and hosting service. Anyone who’s ever created a website with WordPress knows what a struggle modifying themes, laying out content, resizing images, and … [Continue reading]

3 Great Content Management Features of IgnitionWeb


Managing website content can be a drag if you don’t have the right CMS. Styling, formatting, and inserting links or images are challenging tasks if you lack the technical knowledge. These challenges are compounded when a website’s content is … [Continue reading]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Future Shop Featured

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer … [Continue reading]

How to Go Viral in 2015


“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for … [Continue reading]

What Went Viral in 2014


Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each … [Continue reading]

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

Affluent Inline

A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the … [Continue reading]

A Love Letter to E-Commerce


Dear E-Commerce, Happy Valentines Day! On this special day I wanted to let you know that I love you. I’ve loved you since the day we had our first online transaction. Do you remember it? Of course you do, transaction history is stored in your … [Continue reading]