Beauty & Brains in Branding & Web

3 Fundamental Filters for Google Analytics

blog_01_300x120Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google Analytics configuration is the key to refining and arranging data views that make actionable insights obvious. Let’s take a look at some of the essential filters you’ll want to apply to all your analytics views:

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3 Business Benefits of Accessibility Optimized Websites

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There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other … [Continue reading]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

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By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, … [Continue reading]

Accessibility in Web Design

Screen readers help the visually disabled consume web content.

If I told you that your website’s design rendered it inaccessible to millions of people, you’d probably treat it like a pretty big deal. Well if your site isn’t accessible to the hearing and visually impaired, conservative estimates suggest that you … [Continue reading]

Prototyping for Success in the Web Design Process

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Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions. Incorporating prototyping techniques into the … [Continue reading]

The Benefits of User Personas in Software Design

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User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By keeping the user in focus throughout the development … [Continue reading]

User Experience in Web Design

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Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they … [Continue reading]

2016 Trends in Digital Marketing

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In 2015, the number of global Internet users surpassed 3 billion, smartphone use continued to soar, and the wearable form factor emerged. Here are the statistics and trends savvy digital marketers should be aware of as the year wraps up. … [Continue reading]

How to Integrate Social Media into Big Events

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The success of large corporate events and fundraisers today depends largely on the effective use of social media to promote, document and broadcast. Integrating social media into large events can be easier said than done. What platforms do you use? … [Continue reading]

Using Social Media to Amplify Event Marketing

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Social Media has completely changed the way events are promoted. Flyers and posters have given way to Facebook pages and hashtags, allowing event awareness to be amplified exponentially when shared online. Beyond the loudspeaker effect, the Internet … [Continue reading]