Connecting and communicating with your audience is also the key to having your content stand out from all the online clutter. While using keywords is important, Google has made a strong effort not to let SEO shortcuts control search rankings. Instead, it’s all about engagement, providing value and creating buzz. The way to rank well in search results is to provide real, accurate and compelling content that your audience will want to share. The goal is to position yourself as a thought leader and always create lasting value.
So how do you create relevant content for your target market? [Continue reading]