Beauty & Brains in Branding & Web

Squarespace: A CMS for the Rest of Us

blog_04_300x120Launched in 2004, Squarespace is a CMS composed of a website builder, blogging platform and hosting service. Anyone who’s ever created a website with WordPress knows what a struggle modifying themes, laying out content, resizing images, and managing plugins can be. Squarespace eliminates a lot of these headaches with robust, native functionality that simplifies the process of making and managing a website.

What makes Squarespace so different from other content management systems?

[Continue reading]


3 Great Content Management Features of IgnitionWeb


Managing website content can be a drag if you don’t have the right CMS. Styling, formatting, and inserting links or images are challenging tasks if you lack the technical knowledge. These challenges are compounded when a website’s content is … [Continue reading]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Future Shop Featured

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer … [Continue reading]

How to Go Viral in 2015


“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for … [Continue reading]

What Went Viral in 2014


Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each … [Continue reading]

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

Affluent Inline

A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the … [Continue reading]

A Love Letter to E-Commerce


Dear E-Commerce, Happy Valentines Day! On this special day I wanted to let you know that I love you. I’ve loved you since the day we had our first online transaction. Do you remember it? Of course you do, transaction history is stored in your … [Continue reading]

Valuable Valentine’s Day Ideas for Your E-Commerce Store


February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day … [Continue reading]

HTC’s Digital Christmas Carol


Since HTC’s founding in 1982, we have been blessed each holiday season to receive dozens of warm, thoughtful holiday greeting cards from our grateful friends and clients. We proudly position each card on our reception desk like a trophy on our … [Continue reading]

The Results Are In: Strategy Magazine’s 2014 Marketing Survey!


2014 is over and 2015 is here. Each year, marketing budgets adapt based on lessons learned and trends predicted. Strategy magazine does a great job of quantifying this yearly shift through its annual marketer survey. As we, and other online … [Continue reading]