The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat services like Snapchat is evidence of this shift, with conversations often consisting of image exchanges rather than text. HTML5 video, gifs, memes, and infographics are now ubiquitous aspects of our online lives. It’s important that online marketers and digital strategists recognize the increasing importance of images and their impact on online engagement.
Let’s examine how images can impact user engagement with online businesses and digital communications: