Owned by eBay, one of the biggest names in Internet technology, the Magento e-commerce platform has established the bar for an exceptional B2C e-commerce experience. Open-source and broadly supported, Magento can be modified and extended to suit any e-commerce vision. Shoppers navigating a Magento-backed site will notice an intuitive, familiar, encouraging fluidity as they browse merchandise and add items to their cart. That’s because more than 240,000 merchants use Magento globally, making it one of the most popular e-commerce management systems in the world.
Let’s examine some of the features that make Magento ideally suited for launching and scaling an e-commerce project: