Beauty & Brains in Branding & Web

Relevancy: The Solution to the Online Engagement Equation

blog_01_300x120Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it requires audience engagement. The engagement equation is simple enough; engagement equals clicks, clicks equals conversion, and conversion equals revenue. The formula for generating engagement, however, isn’t as easy.

So, what are the challenges and solutions for marketers seeking to master the math of online engagement?

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Magento: 3 Key Features to Build your B2C E-Commerce Business

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Owned by eBay, one of the biggest names in Internet technology, the Magento e-commerce platform has established the bar for an exceptional B2C e-commerce experience. Open-source and broadly supported, Magento can be modified and extended to suit any … [Continue reading]

The History of E-Commerce

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Shopping online has become so commonplace that it’s hard to imagine a time when you couldn’t order everything you wanted from the comfort of your living room. But e-commerce is still a relatively new phenomenon and there have been many … [Continue reading]

The State of Canadian E-Commerce

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Canadian e-commerce has taken off and nothing can stop it. Nearly every Canadian Internet user (82%) has made an online purchase this year, according to the latest research by the Ipsos Interactive Reid Report. Across all age groups, online spending … [Continue reading]

Cyber Security Tips You Need to Know

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As more and more of our information and activity moves online, cyber-security is more important then ever. In light of the recent celebrity photo leaks that have put a spotlight on the vulnerability of your online information, we present to you 6 … [Continue reading]

Cyber Criminals: Profile of an Online Predator

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Another day, another breach in Internet security. For the second time in a few short weeks, celebrities like Jennifer Lawrence, Kim Kardashian, and Kate Bosworth were the target of professional hackers who uploaded dozens of the star's personal … [Continue reading]

Shopping Securely: Tips for Safe Online Shopping

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A new dress for your upcoming interview, your prescription medication, a bed for your dog, your groceries. What do all these things have in common? You can buy them online. Online shopping is the ultimate convenience; bringing everything you need … [Continue reading]

Social Media Security: Online Tips for Protecting Your Home

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The recent celebrity photo leak has made many of us stop and question how safe we are on the web and the security risks that accompany social media use. The reality is that most of us aren't aware of how easy it is to hack into social media profiles … [Continue reading]

Scary Facts About Cyber Attacks

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While the fear of a cracked iPhone screen or a coffee-on-keyboard spill (the horror!) may be what's keeping you up at night, there is a very real threat to yourself and your devices that many tech users aren't even considering. Sly and oh so silent, … [Continue reading]

H5 Decor is on a Mission to Decorate with Members-Only E-Commerce Website

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Website Provides Limited-Time Discounts on High-End Home Decor Founded by Robert Courey, the prodigy of the legendary linen and textile manufacturing Courey family (of George Courey Inc.), H5 Decor is an e-commerce, home decor destination that sells … [Continue reading]