Beauty & Brains in Branding & Web

User Experience in Web Design

blog_01_300x120Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they think will satisfy their business goals. What is generally not considered during this process, is who the product’s users are and what the goals, motivations and pain points of these users will be as they interact with it. Managing accounts at HTC, I’ve seen this a few times. If not addressed, the final product can end up something like this:

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xkcd.com

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2016 Trends in Digital Marketing

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In 2015, the number of global Internet users surpassed 3 billion, smartphone use continued to soar, and the wearable form factor emerged. Here are the statistics and trends savvy digital marketers should be aware of as the year wraps up. … [Continue reading]

How to Integrate Social Media into Big Events

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The success of large corporate events and fundraisers today depends largely on the effective use of social media to promote, document and broadcast. Integrating social media into large events can be easier said than done. What platforms do you use? … [Continue reading]

Using Social Media to Amplify Event Marketing

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Social Media has completely changed the way events are promoted. Flyers and posters have given way to Facebook pages and hashtags, allowing event awareness to be amplified exponentially when shared online. Beyond the loudspeaker effect, the Internet … [Continue reading]

Why 2015 is the year to HTTPS EVERYTHING!

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The verdict is in! SSL encryption earns you consumer trust and better Google rankings. Google has officially acknowledged using HTTPS as a ranking signal and consumers have overwhelmingly indicated that SSL encryption is important to them. Given the … [Continue reading]

How Mobile Devices are Changing Online Recruitment

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2015 is the year of mobile web. Tablets and smartphones are now the primary medium for Internet access, and this trend is affecting everything we do online. For businesses this includes online recruitment programs. Today, if you don’t have mobile … [Continue reading]

7 Steps to Successful Employee Recruitment

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The recruitment and onboarding of quality talent is a challenge for every organization. Online recruiting processes now make this challenge easier. Here are 7 components of any successful online recruitment process: … [Continue reading]

Brand Building 101: Small Business Basics

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For most small business owners, branding means a company name and logo. But in the age of social media and digital marketing, a brand extends far beyond that. A brand encompasses the associations and emotions that people hold about a company, product … [Continue reading]

Video Marketing in 2015

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Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a … [Continue reading]

Star Citizen: Kickstarter’s Biggest Success

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Kickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the … [Continue reading]