Beauty & Brains in Branding & Web

HTC’s Digital Christmas Carol

blog_05_300x120Since HTC’s founding in 1982, we have been blessed each holiday season to receive dozens of warm, thoughtful holiday greeting cards from our grateful friends and clients. We proudly position each card on our reception desk like a trophy on our mantle as a reminder of our treasured relationships. But this year, something was different…

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The Results Are In: Strategy Magazine’s 2014 Marketing Survey!

Marketing

2014 is over and 2015 is here. Each year, marketing budgets adapt based on lessons learned and trends predicted. Strategy magazine does a great job of quantifying this yearly shift through its annual marketer survey. As we, and other online … [Continue reading]

2015 Mobile Takeover: Are you prepared for the age of mobile web?

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Mobile Internet usage has been steadily rising since the introduction of smartphones in 2007. 2015 will be the first year that mobile Internet usage actually surpasses traditional desktop usage. Marketers can prepare for this shift by being aware of … [Continue reading]

The Power of Pictures on Online Engagement

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The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat … [Continue reading]

Relevancy: The Solution to the Online Engagement Equation

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Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it … [Continue reading]

Magento: 3 Key Features to Build your B2C E-Commerce Business

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Owned by eBay, one of the biggest names in Internet technology, the Magento e-commerce platform has established the bar for an exceptional B2C e-commerce experience. Open-source and broadly supported, Magento can be modified and extended to suit any … [Continue reading]

The History of E-Commerce

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Shopping online has become so commonplace that it’s hard to imagine a time when you couldn’t order everything you wanted from the comfort of your living room. But e-commerce is still a relatively new phenomenon and there have been many … [Continue reading]

The State of Canadian E-Commerce

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Canadian e-commerce has taken off and nothing can stop it. Nearly every Canadian Internet user (82%) has made an online purchase this year, according to the latest research by the Ipsos Interactive Reid Report. Across all age groups, online spending … [Continue reading]

Cyber Security Tips You Need to Know

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As more and more of our information and activity moves online, cyber-security is more important then ever. In light of the recent celebrity photo leaks that have put a spotlight on the vulnerability of your online information, we present to you 6 … [Continue reading]

Cyber Criminals: Profile of an Online Predator

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Another day, another breach in Internet security. For the second time in a few short weeks, celebrities like Jennifer Lawrence, Kim Kardashian, and Kate Bosworth were the target of professional hackers who uploaded dozens of the star's personal … [Continue reading]