Beauty & Brains in Branding & Web

Social Media for Businesses: Publish or Perish!

blog_02_300x120In today’s connected world, there’s no excuse for businesses not to have an active presence on social media. Sitting on the sidelines and choosing not to engage through social media gives a business or brand a serious disadvantage. Using social media is easy and can be very strategic, but be sure to choose the channels that fit best with your offerings and target market. Here are three of the most popular social media platforms and the types of businesses they appeal to:

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Top 5 Social Media Marketing Trends of 2016

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Today's social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For … [Continue reading]

Email Marketing: Go Mobile or Go Home

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If you're not optimizing your marketing emails for mobile, you're losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With … [Continue reading]

Website Security: Direction for Protection from Infection

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One of the biggest problems businesses face today is the threat of cyber-attacks and hackers. They cost businesses as much as $400 billion a year. If you run a website, properly securing it has become a must in today’s world. Below are some of the … [Continue reading]

Beware of Software: Today’s Web Security Threats

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Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more … [Continue reading]

Is 2016 the Year of the Wearable?

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“The year of the wearable” is a term we’ve been hearing pretty much each year since 2013. The hype in previous years has revolved mostly around smartwatches, health bands, and Google Glass. Recently, public interest has shifted towards the fast … [Continue reading]

Understanding Google Analytics 360 Suite

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Over the past few years Google Analytics (GA) has become the industry standard for website tracking and measurement amongst small and medium-sized business. In 2016 Google is capitalizing on this momentum and eyeing the enterprise data-solutions … [Continue reading]

3 Fundamental Filters for Google Analytics

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Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google … [Continue reading]

3 Business Benefits of Accessibility Optimized Websites

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There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other … [Continue reading]