Beauty & Brains in Branding & Web

Brand Building 101: Small Business Basics

blog_01_300x120For most small business owners, branding means a company name and logo. But in the age of social media and digital marketing, a brand extends far beyond that. A brand encompasses the associations and emotions that people hold about a company, product or service. Every company, from McDonalds to Old McDonalds Farm, has a brand. And as much as companies may try to shape consumer perceptions, brands ultimately live in the mind of each member of their audience.

If you are building your brand from scratch, here are some key components of the recipe for keeping your brand consistent and well-defined:

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Video Marketing in 2015

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Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a … [Continue reading]

Star Citizen: Kickstarter’s Biggest Success

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Kickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the … [Continue reading]

Lloyd Cooper and Montreal Office Space Represent Online Leadership

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Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, … [Continue reading]

Pebble: The Crowdfunding Campaign that Kickstarted Kickstarter

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In April 2012, a company called Pebble Technology set out to fund the development of an innovative wearable electronic device. Pebble’s “smartwatch” promised to do for watches what Apple’s iPhone had done for telephones in 2007. After failing … [Continue reading]

Squarespace: A CMS for the Rest of Us

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Launched in 2004, Squarespace is a CMS composed of a website builder, blogging platform and hosting service. Anyone who’s ever created a website with WordPress knows what a struggle modifying themes, laying out content, resizing images, and … [Continue reading]

3 Great Content Management Features of IgnitionWeb

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Managing website content can be a drag if you don’t have the right CMS. Styling, formatting, and inserting links or images are challenging tasks if you lack the technical knowledge. These challenges are compounded when a website’s content is … [Continue reading]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

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Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer … [Continue reading]

How to Go Viral in 2015

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“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for … [Continue reading]

What Went Viral in 2014

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Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each … [Continue reading]