More than ever before, people are checking their emails on the go. An astounding 43% of emails are being opened on mobile devices – and this number is expected to reach over 50% by the end of 2013! Unfortunately, most companies have been slow to recognize the trend, with a mere 25% creating mobile friendly email campaigns. Whether you are crafting emails to communicate exciting company developments, promote new products or advertise an upcoming sale, without responsive design, your emails risk getting deleted.
Why is responsive email so important?