Beauty & Brains in Branding & Web

Future Shop Retail Locations became a Showroom for E-Commerce Stores

FutureShop InlineBest Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer electronics. Purchased by Best Buy in 2001, it soon became common to see massive Future Shop and Best Buy locations within close proximity of each other. But the oversaturation of brick and mortar retail locations isn’t the primary reason in-store sales suffered.

As marketing expert Ken Wong points out, social media and e-commerce are presenting consumers with fewer and fewer reasons to step foot into ANY electronic retail store…

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How to Go Viral in 2015

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“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for … [Continue reading]

What Went Viral in 2014

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Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each … [Continue reading]

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

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A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the … [Continue reading]

A Love Letter to E-Commerce

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Dear E-Commerce, Happy Valentines Day! On this special day I wanted to let you know that I love you. I’ve loved you since the day we had our first online transaction. Do you remember it? Of course you do, transaction history is stored in your … [Continue reading]

Valuable Valentine’s Day Ideas for Your E-Commerce Store

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February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day … [Continue reading]

HTC’s Digital Christmas Carol

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Since HTC’s founding in 1982, we have been blessed each holiday season to receive dozens of warm, thoughtful holiday greeting cards from our grateful friends and clients. We proudly position each card on our reception desk like a trophy on our … [Continue reading]

The Results Are In: Strategy Magazine’s 2014 Marketing Survey!

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2014 is over and 2015 is here. Each year, marketing budgets adapt based on lessons learned and trends predicted. Strategy magazine does a great job of quantifying this yearly shift through its annual marketer survey. As we, and other online … [Continue reading]

2015 Mobile Takeover: Are you prepared for the age of mobile web?

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Mobile Internet usage has been steadily rising since the introduction of smartphones in 2007. 2015 will be the first year that mobile Internet usage actually surpasses traditional desktop usage. Marketers can prepare for this shift by being aware of … [Continue reading]

The Power of Pictures on Online Engagement

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The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat … [Continue reading]