Beauty & Brains in Branding & Web

To Think or Not To Think: Happy Website Users Prefer Not To

Web_UsabilityIn his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it’s worth. In other words, the user should not have to think while using the website, or at least should have to think very little. Krug discusses many site design features that improve the user experience. In this blog, two key categories are discussed.

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Social Media for Businesses: Publish or Perish!


In today’s connected world, there’s no excuse for businesses not to have an active presence on social media. Sitting on the sidelines and choosing not to engage through social media gives a business or brand a serious disadvantage. Using social media … [Continue reading]

Top 5 Social Media Marketing Trends of 2016


Today's social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For … [Continue reading]

Email Marketing: Go Mobile or Go Home


If you're not optimizing your marketing emails for mobile, you're losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With … [Continue reading]

Website Security: Direction for Protection from Infection


One of the biggest problems businesses face today is the threat of cyber-attacks and hackers. They cost businesses as much as $400 billion a year. If you run a website, properly securing it has become a must in today’s world. Below are some of the … [Continue reading]

Beware of Software: Today’s Web Security Threats

Web Threat

Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more … [Continue reading]

Is 2016 the Year of the Wearable?


“The year of the wearable” is a term we’ve been hearing pretty much each year since 2013. The hype in previous years has revolved mostly around smartwatches, health bands, and Google Glass. Recently, public interest has shifted towards the fast … [Continue reading]

Understanding Google Analytics 360 Suite


Over the past few years Google Analytics (GA) has become the industry standard for website tracking and measurement amongst small and medium-sized business. In 2016 Google is capitalizing on this momentum and eyeing the enterprise data-solutions … [Continue reading]

3 Fundamental Filters for Google Analytics

Google Analytics

Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google … [Continue reading]