Cloud computing is changing the way we do business, and XaaS, or ‘Everything-as-a-Service’, is at the center of it. XaaS includes any service or technology accessible via the Internet that has historically been installed locally or delivered on-site. XaaS, where the “X” refers to “anything” and “everything” has become the umbrella term used to include […]
Five R’s of Successful Transactional Emails
August 8, 2016 by
Transactional emails are those that are sent after a user completes an action: makes a purchase, creates an account, contacts customer support, etc. Transactional emails are a digital marketer’s best friend since they are opened and clicked 8 times more often and can generate six times more revenue than standard emails. Effective transactional emails are […]
Is 2016 the Year of the Wearable?
May 12, 2016 by
“The year of the wearable” is a term we’ve been hearing pretty much each year since 2013. The hype in previous years has revolved mostly around smartwatches, health bands, and Google Glass. Recently, public interest has shifted towards the fast advances taking place in the commercial VR marketplace with products like Facebook’s Oculus Rift and […]
Understanding Google Analytics 360 Suite
May 3, 2016 by
Over the past few years Google Analytics (GA) has become the industry standard for website tracking and measurement amongst small and medium-sized business. In 2016 Google is capitalizing on this momentum and eyeing the enterprise data-solutions market with the introduction of Google Analytics 360 Suite. The 360 Suite is a new group of 6 analytics […]
3 Business Benefits of Accessibility Optimized Websites
April 12, 2016 by
There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other advantages. Let’s examine some of the ways that you can improve SEO, traffic, and authority on your […]
2016 Trends in Digital Marketing
December 23, 2015 by
In 2015, the number of global Internet users surpassed 3 billion, smartphone use continued to soar, and the wearable form factor emerged. Here are the statistics and trends savvy digital marketers should be aware of as the year wraps up.
How to Integrate Social Media into Big Events
September 22, 2015 by
The success of large corporate events and fundraisers today depends largely on the effective use of social media to promote, document and broadcast. Integrating social media into large events can be easier said than done. What platforms do you use? What strategies should you adopt? What steps can you take to harness the power of […]
Using Social Media to Amplify Event Marketing
September 2, 2015 by
Social Media has completely changed the way events are promoted. Flyers and posters have given way to Facebook pages and hashtags, allowing event awareness to be amplified exponentially when shared online. Beyond the loudspeaker effect, the Internet and social media have changed the way we manage events, the way we RSVP, the way we buy […]
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