Beauty & Brains in Branding & Web

Videos on Websites: 5 Tips for Using Video Effectively

Content on any site should be dynamic and engaging. One way of achieving this is to include some video alongside your text and images. But video shouldn’t only be seen as a complement to your content mix. Video content can help improve your ranking with Google by increasing average visit lengths and lowering drop-off rates. […]

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.