Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]
An Interview with BioAmber: A Leading Web Presence
May 28, 2013 by Leave a Comment
A big part of what we do at High-Touch involves educating people about the value of the Internet in reaching business objectives through strategic online initiatives. What better way to communicate its importance than through a real-world account from one of our clients? Babette Pettersen, Chief Commercial Officer at BioAmber, graciously took the time to […]
Infinite Scrolling: Don’t Jump on the Bandwagon Without Reading This First
May 7, 2013 by 1 Comment
Infinite scrolling has been included in many popular web design trends this year. Many websites have chosen this design as an alternative to pagination because they feel it satisfies users’ desires to click less and see more. But is this new trend one that will stick around for long? As is the case with many […]
Going Mobile: Why Your Company Needs M-Commerce Now!
May 1, 2013 by Leave a Comment
M-Commerce, short for mobile commerce, is the new focal initiative for many businesses around the globe. Many of us have already become accustomed to browsing sites optimized for mobile and even making purchases through our phones. The push towards mobile is no surprise: companies who have mastered this domain are seeing significant results. As an example, […]
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