Beauty & Brains in Branding & Web

Video Marketing in 2015

Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a business that wants to stay ahead of the game, developing compelling, […]

Marketing with Vine: Twitter’s Video App for the Real-Time Generation

When it introduced microblogging in 2006, Twitter revolutionized real-time communications. By limiting messages to 140 characters, Twitter effectively changed the way information is disseminated forever. Last month, Twitter vied to revolutionize online media again when it debuted a new video-sharing app called Vine. Vine follows in the footsteps of popular apps like Instagram while also […]

Videos on Websites: 5 Tips for Using Video Effectively

Content on any site should be dynamic and engaging. One way of achieving this is to include some video alongside your text and images. But video shouldn’t only be seen as a complement to your content mix. Video content can help improve your ranking with Google by increasing average visit lengths and lowering drop-off rates. […]