Beauty & Brains in Branding & Web

The Ultimate Tweet Checklist

With a mere 140 characters, crafting the perfect tweet can be a tricky feat. It’s not just about creative content and witty writing; your Tweets are only effective if they are seen and encourage people to engage. When composing your tweet, remember that every character counts. These 5 tips will help you maximize each tweet […]

Two Sides to Twitter: Listen Before You Leap

The social media landscape is expanding at epic rates and most businesses are keen on joining in and enjoying the benefits. However, before you leap in with both feet, its important to consider what you’re getting into. Many businesses fail to realize that viral marketing can work against them just as quickly as it can […]

Marketing with Vine: Twitter’s Video App for the Real-Time Generation

When it introduced microblogging in 2006, Twitter revolutionized real-time communications. By limiting messages to 140 characters, Twitter effectively changed the way information is disseminated forever. Last month, Twitter vied to revolutionize online media again when it debuted a new video-sharing app called Vine. Vine follows in the footsteps of popular apps like Instagram while also […]

How Businesses are Getting in on Instagram

Instagram is a popular photo application/social network that has taken the world by storm in 2012. The app allows users to apply retro-themed filters to digital photos and to share photos with followers. Instagram’s popularity transcends demographics and has given rise to a new generation of digital mobile-photographers. Just more than two years since its […]

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.