Beauty & Brains in Branding & Web

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

Response-Time Expectations in the Internet Age: How Long is Too Long?

With technology integrated into virtually every aspect of our lives, communication has become easier than ever before. Ceaseless access to our computers and smart phones make it possible to access our email, voicemail, and text messages from anywhere, every second of the day. Of course, this presents a double-edged sword. As communication can occur so […]

How to Transform Your Employee into the Ultimate Brand Ambassador (instead of a PR disaster)

It’s not an uncommon practice for companies to hire celebrities to endorse their brands. We all know James Earl Jones as the voice for Verizon, Bill Cosby as the face of Jell-O, and Jennifer Hudson as the model for Weight Watchers. Celebrities are powerful spokespeople because they have a wide and trusted following. Today’s Era […]

Two Sides to Twitter: Listen Before You Leap

The social media landscape is expanding at epic rates and most businesses are keen on joining in and enjoying the benefits. However, before you leap in with both feet, its important to consider what you’re getting into. Many businesses fail to realize that viral marketing can work against them just as quickly as it can […]

LinkedIn: Professional Headlines that Seal the Deal

The LinkedIn professional headline is that snippet of text that appears right below your name. As your first handshake with LinkedIn searchers, it is most often compared to an elevator pitch – that 30 to 60 second sales speech you would deliver to Mr. Superstar CEO should you run into him in an elevator. The […]

Marketing with Vine: Twitter’s Video App for the Real-Time Generation

When it introduced microblogging in 2006, Twitter revolutionized real-time communications. By limiting messages to 140 characters, Twitter effectively changed the way information is disseminated forever. Last month, Twitter vied to revolutionize online media again when it debuted a new video-sharing app called Vine. Vine follows in the footsteps of popular apps like Instagram while also […]

Creating Buzz and Going Viral

Is it possible to create something so unbelievable, so unheard of that people might actually wonder, “Could it be true?!” Creating unique content can create a buzz, but creating unique content that challenges our instincts and perceptions is something that’s worth talking about and capable of going viral. Within the last 48 hours, a video […]

Social Media Has a Place in Canadian Financial Advisors’ Prospecting Strategies [INFOGRAPHIC]

In a marketing agency setting, I get to work with all kinds of clients across a multitude of industries.  Lately, client work and my reference groups have me immersed in the financial sector. I’d need more fingers and toes to count all the friends and family that work in finance; it’s an $82.4 billion industry […]

How Businesses are Getting in on Instagram

Instagram is a popular photo application/social network that has taken the world by storm in 2012. The app allows users to apply retro-themed filters to digital photos and to share photos with followers. Instagram’s popularity transcends demographics and has given rise to a new generation of digital mobile-photographers. Just more than two years since its […]

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.