Beauty & Brains in Branding & Web

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.

Slow Social Media Adoption in Canada Results in Forfeited Business Intelligence

As a Canadian marketer and firm believer in the value of social media with respect to business, I’m often curious about the state of social media adoption in the true north strong and free. In Canada, there are approximately 18.6 million Facebook users, 6.9 million Twitter users and 4.8 million LinkedIn users representing a significant part […]

Integrate the QR Code into Your Marketing Mix

We’ve all seen them. QR codes are beginning to show up everywhere: in print advertisements, on t-shirts, on food products and yes, even as tattoos. This promotional medium has bridged the gap between online and offline promotional efforts and enabled marketers to track their offline initiatives. I would like to share, with you, some insight regarding […]

Your Business on the Web: Consider This!

I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]

Designing for Mobile Should Be Part of Your Business Strategy

You’ve finally done it! You finally got your slick new website up and running, with a cool jQuery slider, a Twitter feed, a Google “+1” button and stock photography of a cute tech support girl. You’ve tested in IE7, Firefox, Chrome, and Safari and everything looks great! Yay! You post a link to the site […]

Announcing the Launch of the HTC Beauty & Brains Blog!

Success on the web depends on delivering excellence in both form and function. Attractive, easy-to-use interfaces combined with useful functionality are what matters to all users. Hence the name of our new blog: Beauty & Brains. On Beauty & Brains, we’ll be discussing items that matter to you and that have real implications for your […]