Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]
Five R’s of Successful Transactional Emails
August 8, 2016 by
Transactional emails are those that are sent after a user completes an action: makes a purchase, creates an account, contacts customer support, etc. Transactional emails are a digital marketer’s best friend since they are opened and clicked 8 times more often and can generate six times more revenue than standard emails. Effective transactional emails are […]
Create Irresistibly Clickable Calls-To-Action ( CTA )
July 24, 2013 by Leave a Comment
With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]
An Interview with BioAmber: A Leading Web Presence
May 28, 2013 by Leave a Comment
A big part of what we do at High-Touch involves educating people about the value of the Internet in reaching business objectives through strategic online initiatives. What better way to communicate its importance than through a real-world account from one of our clients? Babette Pettersen, Chief Commercial Officer at BioAmber, graciously took the time to […]
The Montreal Networking Group: An event not to be missed
November 26, 2012 by 2 Comments
If you haven’t attended a networking event, you’re missing out. They are a great place to share knowledge, make connections and generate business. On November 21st, I attended The Montreal Networking Group’s event at Santos Tapas Bar in Old Montreal, organized by Ali Mohammadi and Billy Markoglou: two very charming and hospitable individuals.
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