Beauty & Brains in Branding & Web

How Businesses are Getting in on Instagram

Instagram is a popular photo application/social network that has taken the world by storm in 2012. The app allows users to apply retro-themed filters to digital photos and to share photos with followers. Instagram’s popularity transcends demographics and has given rise to a new generation of digital mobile-photographers. Just more than two years since its […]

How-to Balance Online & Offline Initiatives in a Connected World

Canadians are well connected. In June 2012, 83% of Canadians were online and 18,573,940 use Facebook. According to The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide, mobile internet access was at 37% in 2011.  And according to CIRA, “the next billion Internet users will access the Internet via mobile”. So what do these stats […]

Designing for Mobile Should Be Part of Your Business Strategy

You’ve finally done it! You finally got your slick new website up and running, with a cool jQuery slider, a Twitter feed, a Google “+1” button and stock photography of a cute tech support girl. You’ve tested in IE7, Firefox, Chrome, and Safari and everything looks great! Yay! You post a link to the site […]