Beauty & Brains in Branding & Web

Long Live Email!

With the rise of Twitter and other social media channels, some are predicting the impending death of email marketing. There are rumours that email is outdated and that social should be the new strategy. While the appeal of social media as a communications vehicle is undeniable, email has not lost its lustre. In fact, email […]

3 Killer Mobile Email Campaign Mistakes

Email is the top activity on smartphones. While many companies have started to optimize their campaigns for mobile, there is still a lot of room for improvement. Marketers are falling peril to bad practices that are resulting in unsuccessful mobile email campaigns. From tiny buttons to poorly scaled images, here are the 3 common mobile […]

How To Write Email Marketing Love Letters

With social media securing its role in building B2B relationships, many feel that email marketing is outdated. Facebook, Twitter and LinkedIn feel cool and new while email feels like a thing of the past. While new always feels a little shinier, let’s not forget that email has 2.9 billion user accounts – that’s almost three […]

Create Irresistibly Clickable Calls-To-Action ( CTA )

With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]

Your Brand Strategy Needs a Powerful Brand Story

“What’s your story?” is a common line we often hear upon meeting someone. People want to know what we’re about – what they can relate to, what surprises them, intrigues them, or gives them a sense of comfort.  Once the person understands your “story”, they can categorize you, work you into their broader storyboard of […]

New Media Doesn’t Mean New Marketing

In a few short years, social media has come to the forefront of our lives. As companies cut back on billboards and launch crusades for ‘Likes’, it seems as though the entire marketing landscape has changed. Many content marketing ‘Specialists’ want you to believe that all your old skills and tactics are useless and part […]

LinkedIn: Professional Headlines that Seal the Deal

The LinkedIn professional headline is that snippet of text that appears right below your name. As your first handshake with LinkedIn searchers, it is most often compared to an elevator pitch – that 30 to 60 second sales speech you would deliver to Mr. Superstar CEO should you run into him in an elevator. The […]

Marketing with Vine: Twitter’s Video App for the Real-Time Generation

When it introduced microblogging in 2006, Twitter revolutionized real-time communications. By limiting messages to 140 characters, Twitter effectively changed the way information is disseminated forever. Last month, Twitter vied to revolutionize online media again when it debuted a new video-sharing app called Vine. Vine follows in the footsteps of popular apps like Instagram while also […]

Tips for Effective Logo Design

Business owners invest a lot in their company: office space, employees, materials, management systems, marketing, etc. All these things are important. But for whatever reason, many companies seem to believe that they can make do with a logo that was designed by their 15 year old nephew. The conversation might go something like this:

How Businesses are Getting in on Instagram

Instagram is a popular photo application/social network that has taken the world by storm in 2012. The app allows users to apply retro-themed filters to digital photos and to share photos with followers. Instagram’s popularity transcends demographics and has given rise to a new generation of digital mobile-photographers. Just more than two years since its […]