Beauty & Brains in Branding & Web

LinkedIn: Professional Headlines that Seal the Deal

The LinkedIn professional headline is that snippet of text that appears right below your name. As your first handshake with LinkedIn searchers, it is most often compared to an elevator pitch – that 30 to 60 second sales speech you would deliver to Mr. Superstar CEO should you run into him in an elevator. The […]

Social Media Has a Place in Canadian Financial Advisors’ Prospecting Strategies [INFOGRAPHIC]

In a marketing agency setting, I get to work with all kinds of clients across a multitude of industries.  Lately, client work and my reference groups have me immersed in the financial sector. I’d need more fingers and toes to count all the friends and family that work in finance; it’s an $82.4 billion industry […]

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.