Beauty & Brains in Branding & Web

10 Tips for Better Business Blogging: Get the Most out of Your Company Blog

Business blogging is challenging. It requires quite a bit of effort and resources but often translates into significant business benefits. According to HubSpot’s 2012 State of Inbound Marketing study, 57% of respondents reported that they have acquired a customer through their company blog. Need more compelling figures? Samantha Durant compiled 55 Blogging Statistics and Facts […]

Integrate the QR Code into Your Marketing Mix

We’ve all seen them. QR codes are beginning to show up everywhere: in print advertisements, on t-shirts, on food products and yes, even as tattoos. This promotional medium has bridged the gap between online and offline promotional efforts and enabled marketers to track their offline initiatives. I would like to share, with you, some insight regarding […]