Beauty & Brains in Branding & Web

Facebook Promotions: 4 Key Benefits for Your Business

By now, most businesses have realized that Facebook presents numerous business benefits. The social platform has facilitated communication between customers and companies, and provided a platform for sharing interesting, educational and engaging information. But what about Facebook users that don’t yet know your brand, have never walked past your storefront or used your services? How […]

Facebook Hashtags: 5 Ways These Will Benefit Your Business

The web is buzzing with Facebook’s launch of the coveted hashtag, a feature that has experienced significant success on other social platforms such as Twitter and Instagram. For those that don’t know how hashtagging works, hashtags are a self-indexing tool: placing the # symbol in front of a term in your tweet or photo makes […]

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

Top 5 Benefits of SEO (Search Engine Optimization)

Canadian search engine market share is dominated by Google—owning a staggering 88% of the pie. This proportion represents an 11% year-over-year increase leaving Bing with 7% of the market and Yahoo! a lowly 4%. Not many would argue that Google brought order to the internet with its search algorithms that value clean, quality content and […]

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.

Slow Social Media Adoption in Canada Results in Forfeited Business Intelligence

As a Canadian marketer and firm believer in the value of social media with respect to business, I’m often curious about the state of social media adoption in the true north strong and free. In Canada, there are approximately 18.6 million Facebook users, 6.9 million Twitter users and 4.8 million LinkedIn users representing a significant part […]