Beauty & Brains in Branding & Web

3 Homepage Design Mistakes You May Be Making

We all know that web users are incredibly impatient. And rightfully so. They’re used to finding what they’re looking for quickly and efficiently with as little thinking as possible. This means that when a searcher finds his way onto your company homepage, you have about a millisecond to convince him that he is in the […]

Tips for Effective Logo Design

Business owners invest a lot in their company: office space, employees, materials, management systems, marketing, etc. All these things are important. But for whatever reason, many companies seem to believe that they can make do with a logo that was designed by their 15 year old nephew. The conversation might go something like this:

Your Business on the Web: Consider This!

I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]

Announcing the Launch of the HTC Beauty & Brains Blog!

Success on the web depends on delivering excellence in both form and function. Attractive, easy-to-use interfaces combined with useful functionality are what matters to all users. Hence the name of our new blog: Beauty & Brains. On Beauty & Brains, we’ll be discussing items that matter to you and that have real implications for your […]