Beauty & Brains in Branding & Web

10 Tips for Better Business Blogging: Get the Most out of Your Company Blog

Business blogging is challenging. It requires quite a bit of effort and resources but often translates into significant business benefits. According to HubSpot’s 2012 State of Inbound Marketing study, 57% of respondents reported that they have acquired a customer through their company blog. Need more compelling figures? Samantha Durant compiled 55 Blogging Statistics and Facts […]

Content is King, but Relevance Reigns!

Content may be king on the web but it’s relevance that reigns when it comes to engaging your audience and creating successful relationships that last. Connecting and communicating with your audience is also the key to having your content stand out from all the online clutter. While using keywords is important, Google has made a […]