Beauty & Brains in Branding & Web

The State of Canadian E-Commerce

Canadian e-commerce has taken off and nothing can stop it. Nearly every Canadian Internet user (82%) has made an online purchase this year, according to the latest research by the Ipsos Interactive Reid Report. Across all age groups, online spending is up. WAY up! The average amount of reported spending annually for online purchases is […]

FreshMint Montreal: A Healthy Lunch that Comes to You

During March, we’ll be exploring local and Canadian business ventures whose innovative business models harness the potential of new technologies and the mobile-web. By addressing modern market demands with modern solutions, these game-changing businesses are challenging industry norms and connecting with a new generation of consumers. The Trouble with Eating Fresh Eight hours a day, […]

Uber: Montrealers Get Their Own Personal Driver

During March, we’ll be exploring local and Canadian business ventures whose innovative business models harness the potential of new technologies and the mobile-web. By addressing modern market demands with modern solutions, these game-changing businesses are challenging industry norms and connecting with a new generation of consumers. Traditional taxi service leaves a lot to be desired. […]

Social Media Has a Place in Canadian Financial Advisors’ Prospecting Strategies [INFOGRAPHIC]

In a marketing agency setting, I get to work with all kinds of clients across a multitude of industries.  Lately, client work and my reference groups have me immersed in the financial sector. I’d need more fingers and toes to count all the friends and family that work in finance; it’s an $82.4 billion industry […]

Slow Social Media Adoption in Canada Results in Forfeited Business Intelligence

As a Canadian marketer and firm believer in the value of social media with respect to business, I’m often curious about the state of social media adoption in the true north strong and free. In Canada, there are approximately 18.6 million Facebook users, 6.9 million Twitter users and 4.8 million LinkedIn users representing a significant part […]

API Represents the Future of E-Commerce

“Innovate or die,” are the long-quoted, immortal words of New York Times technology editor Damon Darlin.