Beauty & Brains in Branding & Web

Brand Building 101: Small Business Basics

For most small business owners, branding means a company name and logo. But in the age of social media and digital marketing, a brand extends far beyond that. A brand encompasses the associations and emotions that people hold about a company, product or service. Every company, from McDonalds to Old McDonalds Farm, has a brand. […]

What Does Your Logo Say About You?

Logos are the signature of a brand. They tell a story about a company’s identity. Founder and Creative Director of Before & After magazine, John McWade, explains that because a logo is “an important guest at many occasions, it absolutely must perform and behave well no matter what.”  An effective logo is the first step […]

Targeting with Colour

A powerful website is more than skillfully written text and well-chosen graphics. There are many design decisions that can be the difference between ok, and totally outstanding. Color is a web design element that many companies overlook. Does it really matter if the logo is black with red or green with white? Or if the […]

Make Promotional Products Work for Your Business

Look in your desk drawer, or your locker, or your bag. Chances are, you’ve got some promotional products in there. While you may even use many of the promotional items you’ve accumulated along your career, are they effective? Are you more likely to choose the brand plastered on the mouse pad or holding your morning […]

A Local Logistics Company with Global Capabilities: Traffic Tech’s Success Story

Traffic Tech, a leader in global logistics, has grown to 23 offices around the globe and continues to expand at an impressive pace. The Traffic Tech story begins in 1988 with a young entrepreneur, Brian Arnott, who left his job at a local logistics company with the vision and ambition to do logistics better. It […]

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

Your Brand Strategy Needs a Powerful Brand Story

“What’s your story?” is a common line we often hear upon meeting someone. People want to know what we’re about – what they can relate to, what surprises them, intrigues them, or gives them a sense of comfort.  Once the person understands your “story”, they can categorize you, work you into their broader storyboard of […]

New Media Doesn’t Mean New Marketing

In a few short years, social media has come to the forefront of our lives. As companies cut back on billboards and launch crusades for ‘Likes’, it seems as though the entire marketing landscape has changed. Many content marketing ‘Specialists’ want you to believe that all your old skills and tactics are useless and part […]

How to Transform Your Employee into the Ultimate Brand Ambassador (instead of a PR disaster)

It’s not an uncommon practice for companies to hire celebrities to endorse their brands. We all know James Earl Jones as the voice for Verizon, Bill Cosby as the face of Jell-O, and Jennifer Hudson as the model for Weight Watchers. Celebrities are powerful spokespeople because they have a wide and trusted following. Today’s Era […]

Why B2B Branding is Important

The internet has reduced the need for face-to-face interaction. Buyers can now search the web to compare prices, specs, benefits and easily base their decisions on the results. Furthermore, most industries continue to experience competitive growth and the ultimate result is a marketplace that has turned into a sea of grey in the eyes of […]