Beauty & Brains in Branding & Web

Your Brand Strategy Needs a Powerful Brand Story

“What’s your story?” is a common line we often hear upon meeting someone. People want to know what we’re about – what they can relate to, what surprises them, intrigues them, or gives them a sense of comfort.  Once the person understands your “story”, they can categorize you, work you into their broader storyboard of […]

New Media Doesn’t Mean New Marketing

In a few short years, social media has come to the forefront of our lives. As companies cut back on billboards and launch crusades for ‘Likes’, it seems as though the entire marketing landscape has changed. Many content marketing ‘Specialists’ want you to believe that all your old skills and tactics are useless and part […]