Beauty & Brains in Branding & Web

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

April 5, 2016 by

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]

Filed Under: Branding & Design, User Experience, Web Solutions Tagged With: , ,

Slow Social Media Adoption in Canada Results in Forfeited Business Intelligence

November 15, 2012 by 4 Comments

As a Canadian marketer and firm believer in the value of social media with respect to business, I’m often curious about the state of social media adoption in the true north strong and free. In Canada, there are approximately 18.6 million Facebook users, 6.9 million Twitter users and 4.8 million LinkedIn users representing a significant part […]

Filed Under: Industry Trends, Web Solutions Tagged With: , , , , , , , ,

Integrate the QR Code into Your Marketing Mix

November 13, 2012 by Leave a Comment

We’ve all seen them. QR codes are beginning to show up everywhere: in print advertisements, on t-shirts, on food products and yes, even as tattoos. This promotional medium has bridged the gap between online and offline promotional efforts and enabled marketers to track their offline initiatives. I would like to share, with you, some insight regarding […]

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