Beauty & Brains in Branding & Web

Relevancy: The Solution to the Online Engagement Equation

Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it requires audience engagement. The engagement equation is simple enough; engagement equals clicks, clicks […]

Magento: 3 Key Features to Build your B2C E-Commerce Business

Owned by eBay, one of the biggest names in Internet technology, the Magento e-commerce platform has established the bar for an exceptional B2C e-commerce experience. Open-source and broadly supported, Magento can be modified and extended to suit any e-commerce vision. Shoppers navigating a Magento-backed site will notice an intuitive, familiar, encouraging fluidity as they browse […]

Email Marketing for Real Estate Agents in 3 Easy Steps

Many real estate agents today are still relying on “For Sale” signs hammered into property lawns, or mailed postcards featuring a maximum of 4 or 5 pictures. If you are counting on local signage and print advertising alone, you are missing out on one of best opportunities for real estate agents: Email Marketing campaigns. The […]

Geosports: Play your sport, anytime, anywhere

During March, we’ll be exploring local and Canadian business ventures whose innovative business models harness the potential of new technologies and the mobile-web. By addressing modern market demands with modern solutions, these game-changing businesses are challenging industry norms and connecting with a new generation of consumers. You were part of basketball team in high school, […]

Writing an Email Marketing Campaign? Read this before you click send!

Email marketing is one of the most effective ways to communicate with your audience. An email is a powerful, personalized way to share company news and helpful information; introduce a new product, service or promotion; or generate sales leads. A well-designed, properly targeted, and branded email campaign can become the cornerstone of your marketing strategy, […]

Storytelling: The Key to Captivating Content

Business users on the web are overloaded with information. So much so, that 90% of professionals admitted to having thrown away important documents without reading them. So how do you get your content to stand out amongst the clutter? How do you present information that rises above the noise? The key is telling a story. […]

The Hidden Costs of “Cheap” Web Design

By now you know how critical a website is to your business. A quick search for “cheap web design” on Google will give you dozens of “web designers” who will have your website up and running in no time. You could even design the website yourself using WordPress or some other DIY web design service. […]

There’s an App for That! Should Your Company Have an App?

By now, most of us have collected a nice assortment of apps. They help us do banking, they help us find music, pay for parking, make reservations, shop, and even entertain us with games.  As mobile continues to develop, more and more companies are developing apps in order to enhance the user experience. Many apps […]

Time for a Redesign? Take the Website Redesign Test to Find Out!

Are you or your boss putting off a website redesign because it’s too costly? Neglecting the website may be costing the company more than an update: stale content is increasing your bounce rate, old technology is frustrating visitors (potential leads), and poor search engine ranking means your losing business to your competition.

Woobox Sweepstakes App: Image Cheat Sheet and Quick Tips

Woobox, the most popular social sweepstakes app for Facebook, is an extremely effective way to promote your company Facebook page, increase page Likes and promote brand awareness. Woobox allows Facebook users to participate in your giveaways and contests, but only after a visitor has liked your page. (Instant fans!) While using Woobox to create your […]