Beauty & Brains in Branding & Web

10 Tips for Better Business Blogging: Get the Most out of Your Company Blog

Business blogging is challenging. It requires quite a bit of effort and resources but often translates into significant business benefits. According to HubSpot’s 2012 State of Inbound Marketing study, 57% of respondents reported that they have acquired a customer through their company blog. Need more compelling figures? Samantha Durant compiled 55 Blogging Statistics and Facts […]

Your Business on the Web: Consider This!

I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]

Designing for Mobile Should Be Part of Your Business Strategy

You’ve finally done it! You finally got your slick new website up and running, with a cool jQuery slider, a Twitter feed, a Google “+1” button and stock photography of a cute tech support girl. You’ve tested in IE7, Firefox, Chrome, and Safari and everything looks great! Yay! You post a link to the site […]

Elegance in Software Integration: the Magic behind E-Commerce

Since organizations began to rely on computers and software systems to simplify sales and operations, countless business software applications have been developed, deployed and integrated.