Beauty & Brains in Branding & Web

The Results Are In: Strategy Magazine’s 2014 Marketing Survey!

2014 is over and 2015 is here. Each year, marketing budgets adapt based on lessons learned and trends predicted. Strategy magazine does a great job of quantifying this yearly shift through its annual marketer survey. As we, and other online marketers, prepare for the continued migration of consumers towards the mobile Internet, our team thought […]

The Power of Pictures on Online Engagement

The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat services like Snapchat is evidence of this shift, with conversations often consisting of image exchanges rather than […]

Relevancy: The Solution to the Online Engagement Equation

Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it requires audience engagement. The engagement equation is simple enough; engagement equals clicks, clicks […]

The History of E-Commerce

Shopping online has become so commonplace that it’s hard to imagine a time when you couldn’t order everything you wanted from the comfort of your living room. But e-commerce is still a relatively new phenomenon and there have been many incremental technological developments that led to the secure, standardized, convenient online purchasing experience we enjoy […]

The State of Canadian E-Commerce

Canadian e-commerce has taken off and nothing can stop it. Nearly every Canadian Internet user (82%) has made an online purchase this year, according to the latest research by the Ipsos Interactive Reid Report. Across all age groups, online spending is up. WAY up! The average amount of reported spending annually for online purchases is […]

Cyber Security Tips You Need to Know

As more and more of our information and activity moves online, cyber-security is more important then ever. In light of the recent celebrity photo leaks that have put a spotlight on the vulnerability of your online information, we present to you 6 tips on how to improve your personal cyber-safety:

Cyber Criminals: Profile of an Online Predator

Another day, another breach in Internet security. For the second time in a few short weeks, celebrities like Jennifer Lawrence, Kim Kardashian, and Kate Bosworth were the target of professional hackers who uploaded dozens of the star’s personal photos online. Who is to blame for the breach? The photos were allegedly stolen off of iCloud, […]

Shopping Securely: Tips for Safe Online Shopping

A new dress for your upcoming interview, your prescription medication, a bed for your dog, your groceries. What do all these things have in common? You can buy them online. Online shopping is the ultimate convenience; bringing everything you need just a few clicks away – from your office, your bed, or even while riding […]

Social Media Security: Online Tips for Protecting Your Home

The recent celebrity photo leak has made many of us stop and question how safe we are on the web and the security risks that accompany social media use. The reality is that most of us aren’t aware of how easy it is to hack into social media profiles and just how common cyber attacks […]

Scary Facts About Cyber Attacks

While the fear of a cracked iPhone screen or a coffee-on-keyboard spill (the horror!) may be what’s keeping you up at night, there is a very real threat to yourself and your devices that many tech users aren’t even considering. Sly and oh so silent, cyber attacks are on the rise. What’s more, you don’t […]