Beauty & Brains in Branding & Web

Brand Winners and Losers – 2013

A brand is an asset that is built over time. A successful brand grows through a variety of factors including a clear identity, consistent communication, successful advertising and marketing, and now more than ever, social responsibility. Here is a look at some brands that hit it big in 2013 and others who didn’t quite make the cut.

What Does Your Logo Say About You?

Logos are the signature of a brand. They tell a story about a company’s identity. Founder and Creative Director of Before & After magazine, John McWade, explains that because a logo is “an important guest at many occasions, it absolutely must perform and behave well no matter what.”  An effective logo is the first step […]

Targeting with Colour

A powerful website is more than skillfully written text and well-chosen graphics. There are many design decisions that can be the difference between ok, and totally outstanding. Color is a web design element that many companies overlook. Does it really matter if the logo is black with red or green with white? Or if the […]

The Hidden Costs of “Cheap” Web Design

By now you know how critical a website is to your business. A quick search for “cheap web design” on Google will give you dozens of “web designers” who will have your website up and running in no time. You could even design the website yourself using WordPress or some other DIY web design service. […]

7 Habits of Highly Effective Web Designers

More often than not, businesses looking to build a website are thinking flashy visuals and fancy features. But when it comes to web design, it’s essential to remember your website is first and foremost a sales tool. For your site to be an asset to your business, it has to be effective. What does this […]

7 Web Design Conventions You Should Never Break

Don’t make them think. This is the key to successful web design. Today, a great website is one that feels familiar the first time a user browses through. Navigating from page to page is effortless, information is straightforward, everything does what it’s expected to do, and users can find exactly what they’re looking for quickly […]

Make Promotional Products Work for Your Business

Look in your desk drawer, or your locker, or your bag. Chances are, you’ve got some promotional products in there. While you may even use many of the promotional items you’ve accumulated along your career, are they effective? Are you more likely to choose the brand plastered on the mouse pad or holding your morning […]

A Local Logistics Company with Global Capabilities: Traffic Tech’s Success Story

Traffic Tech, a leader in global logistics, has grown to 23 offices around the globe and continues to expand at an impressive pace. The Traffic Tech story begins in 1988 with a young entrepreneur, Brian Arnott, who left his job at a local logistics company with the vision and ambition to do logistics better. It […]

Pinterest for Business: The Do’s and Don’t’s

Until now, Pinterest has taken a back seat to the ever-popular social platforms: Facebook, Twitter, and LinkedIn. However, with the introduction of Pinterest Business Accounts, this underdog is quickly climbing the social totem pole pin by pin. If your business hasn’t yet joined Pinterest, read on. These do’s and don’ts will help fuel your pinning […]

5 Common Web Design Factors that Hurt SEO

You may have invested a lot of time and money into your website. The design is looking great, navigation is smooth, and you even have social sharing buttons. But something’s not right: where is all the traffic? An all too frequent web design mistake is to ignore the importance of SEO. While your site may […]