Beauty & Brains in Branding & Web

About Freddy

Freddy joined HTC at the beginning of 2006 and worked with us until mid-2013. Prior, Freddy was an award-winning Senior Corporate Account Manager at a computer hardware and software reseller that focuses on business-to-business sales. Freddy was also a Marketing Director at a publishing company and an IT Trainer at a major manufacturer. Combining his passions for strategy and technology with experience in account management and marketing, Freddy brought a wealth of strategic technology sales knowledge to HTC. As our former director of client services & project management, he managed multiple portfolios of web development programs and software integration projects.

Greatness is an Attitude: Think Meteoric, Not Mediocre

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is […]

How-to Motivate Employees in the New Year

Happy New Year! December was full of holiday celebrations with family, friends and colleagues. Many companies used the season to demonstrate appreciation and recognition for the work done in the past year. Now, the holidays are behind us and the Mayans started a new calendar, now what? Leaders should seize the season of self-improvement plans […]

How-to Build Client Relationships in 5 Easy Steps

Lego created a customer for life when they gave a 10-year-old boy with Asperger’s Syndrome the Lego set of his dreams. It was a simple gesture that had an amazing impact and generated a ton of goodwill from a little boy. Businesses large and small should take measures to have meaningful and long-term client relationships. […]

How-to Balance Online & Offline Initiatives in a Connected World

Canadians are well connected. In June 2012, 83% of Canadians were online and 18,573,940 use Facebook. According to The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide, mobile internet access was at 37% in 2011.  And according to CIRA, “the next billion Internet users will access the Internet via mobile”. So what do these stats […]

Elegance in Software Integration: the Magic behind E-Commerce

Since organizations began to rely on computers and software systems to simplify sales and operations, countless business software applications have been developed, deployed and integrated.