Beauty & Brains in Branding & Web

Video Marketing in 2015

Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a business that wants to stay ahead of the game, developing compelling, […]

Star Citizen: Kickstarter’s Biggest Success

Kickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the funding campaign for video game/virtual universe “Star Citizen”, which as of April 2015 has raised more than $80,000,000. What […]

Lloyd Cooper and Montreal Office Space Represent Online Leadership

Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, establishing the Lloyd Cooper brand and online presence. In 2010, as his team grew and the importance of search […]

Pebble: The Crowdfunding Campaign that Kickstarted Kickstarter

In April 2012, a company called Pebble Technology set out to fund the development of an innovative wearable electronic device. Pebble’s “smartwatch” promised to do for watches what Apple’s iPhone had done for telephones in 2007. After failing to attract traditional investors, Pebble turned to the fledgling crowdfunding website Kickstarter, appealing to prospective consumers in […]

Squarespace: A CMS for the Rest of Us

Launched in 2004, Squarespace is a CMS composed of a website builder, blogging platform and hosting service. Anyone who’s ever created a website with WordPress knows what a struggle modifying themes, laying out content, resizing images, and managing plugins can be. Squarespace eliminates a lot of these headaches with robust, native functionality that simplifies the […]

3 Great Content Management Features of IgnitionWeb

Managing website content can be a drag if you don’t have the right CMS. Styling, formatting, and inserting links or images are challenging tasks if you lack the technical knowledge. These challenges are compounded when a website’s content is updated frequently, or by more than one person. As content is revised, updated, and passed from […]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer electronics. Purchased by Best Buy in 2001, it soon became common to see massive Future […]

How to Go Viral in 2015

“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for marketers. The key to creating viral content lies in understanding what factors generate interest […]

What Went Viral in 2014

Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each viral phenomenon has on the global conversation, if only for a couple of days. With […]

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the behaviour of four key segments of the “Affluent Market”, defined by annual household income and age. The […]