Beauty & Brains in Branding & Web

Prototyping for Success in the Web Design Process

Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions. Incorporating prototyping techniques into the design process, and performing user tests early on, leads to valuable insights that can reveal efficiencies and guide better design decisions. […]

The Benefits of User Personas in Software Design

User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By keeping the user in focus throughout the development process, you will create more useful and commercially viable products. One great tool for achieving user-centered design is the […]

User Experience in Web Design

Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they think will satisfy their business goals. What is generally not considered during this process, is who the product’s users are and […]

2016 Trends in Digital Marketing

In 2015, the number of global Internet users surpassed 3 billion, smartphone use continued to soar, and the wearable form factor emerged. Here are the statistics and trends savvy digital marketers should be aware of as the year wraps up.

How to Integrate Social Media into Big Events

The success of large corporate events and fundraisers today depends largely on the effective use of social media to promote, document and broadcast. Integrating social media into large events can be easier said than done. What platforms do you use? What strategies should you adopt? What steps can you take to harness the power of […]

Using Social Media to Amplify Event Marketing

Social Media has completely changed the way events are promoted. Flyers and posters have given way to Facebook pages and hashtags, allowing event awareness to be amplified exponentially when shared online. Beyond the loudspeaker effect, the Internet and social media have changed the way we manage events, the way we RSVP, the way we buy […]

Why 2015 is the year to HTTPS EVERYTHING!

The verdict is in! SSL encryption earns you consumer trust and better Google rankings. Google has officially acknowledged using HTTPS as a ranking signal and consumers have overwhelmingly indicated that SSL encryption is important to them. Given the relatively low cost of implementing HTTPS on most websites, there is really no excuse NOT to do […]

How Mobile Devices are Changing Online Recruitment

2015 is the year of mobile web. Tablets and smartphones are now the primary medium for Internet access, and this trend is affecting everything we do online. For businesses this includes online recruitment programs. Today, if you don’t have mobile considerations integrated into your hiring process, you are likely losing qualified candidates. What considerations should […]

7 Steps to Successful Employee Recruitment

The recruitment and onboarding of quality talent is a challenge for every organization. Online recruiting processes now make this challenge easier. Here are 7 components of any successful online recruitment process:

Brand Building 101: Small Business Basics

For most small business owners, branding means a company name and logo. But in the age of social media and digital marketing, a brand extends far beyond that. A brand encompasses the associations and emotions that people hold about a company, product or service. Every company, from McDonalds to Old McDonalds Farm, has a brand. […]