Beauty & Brains in Branding & Web

About The HTC Team

The HTC team works together to fuse elegant design and usable functionality. We are proud of our personal approach, innovative talent and ambitious attitude. But we’re more than just an industry-leading company. We are left-right brainers, trend-spotters, explorers, leaders, strategists and sometimes we’re simply beer connoisseurs. Check out what’s inspiring us today!

How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on your website in a way that fulfills your objectives? Here are some user-friendly conversion-optimization […]

To Think or Not To Think: Happy Website Users Prefer Not To

In his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it’s worth. In other words, the user should not have to think while using the […]

Top 5 Social Media Marketing Trends of 2016

Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]

Beware of Software: Today’s Web Security Threats

Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more devices are connected to the Internet, making cybersecurity an increasingly serious concern. Let’s discuss […]

Is 2016 the Year of the Wearable?

“The year of the wearable” is a term we’ve been hearing pretty much each year since 2013. The hype in previous years has revolved mostly around smartwatches, health bands, and Google Glass. Recently, public interest has shifted towards the fast advances taking place in the commercial VR marketplace with products like Facebook’s Oculus Rift and […]

Understanding Google Analytics 360 Suite

Over the past few years Google Analytics (GA) has become the industry standard for website tracking and measurement amongst small and medium-sized business. In 2016 Google is capitalizing on this momentum and eyeing the enterprise data-solutions market with the introduction of Google Analytics 360 Suite. The 360 Suite is a new group of 6 analytics […]

3 Fundamental Filters for Google Analytics

Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google Analytics configuration is the key to refining and arranging data views that make actionable insights obvious. […]

3 Business Benefits of Accessibility Optimized Websites

There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other advantages. Let’s examine some of the ways that you can improve SEO, traffic, and authority on your […]

Accessibility in Web Design

If I told you that your website’s design rendered it inaccessible to millions of people, you’d probably treat it like a pretty big deal. Well if your site isn’t accessible to the hearing and visually impaired, conservative estimates suggest that you may be deterring at least 15.5 million consumers in the USA alone. Tim Berner’s Lee, […]