Beauty & Brains in Branding & Web

About Pat

Pat wears many hats as an Account Director at HTC. In addition to servicing his clients with poise and professionalism, you’ll often catch him doing thorough business analysis, strategizing sophisticated solutions, directing design and development, and helping-out his tightly-knit team, among other things. He is also our resident writer—responsible for the majority of our communications, copy and documentation. Pat holds a marketing degree (with distinction) from the John Molson School of Business at Concordia University. He lives in Montreal’s West Island and enjoys playing hockey and guitar, going to the gym, eating-out, traveling the world and making people laugh. Pat can be reached at pat[at]

Online Recruitment: 5 Quick Tips to Help You Convert More Applicants

If you’re responsible for recruitment, head hunting or hiring within your organization and don’t have an optimized careers section on your website, pay attention. If you’re a small to medium-sized enterprise (SME) trying to keep costs down and get the right people in the door to drive performance, then this article bears even greater relevance […]

10 Tips for Better Business Blogging: Get the Most out of Your Company Blog

Business blogging is challenging. It requires quite a bit of effort and resources but often translates into significant business benefits. According to HubSpot’s 2012 State of Inbound Marketing study, 57% of respondents reported that they have acquired a customer through their company blog. Need more compelling figures? Samantha Durant compiled 55 Blogging Statistics and Facts […]

Top 5 Benefits of SEO (Search Engine Optimization)

Canadian search engine market share is dominated by Google—owning a staggering 88% of the pie. This proportion represents an 11% year-over-year increase leaving Bing with 7% of the market and Yahoo! a lowly 4%. Not many would argue that Google brought order to the internet with its search algorithms that value clean, quality content and […]

Social Media Has a Place in Canadian Financial Advisors’ Prospecting Strategies [INFOGRAPHIC]

In a marketing agency setting, I get to work with all kinds of clients across a multitude of industries.  Lately, client work and my reference groups have me immersed in the financial sector. I’d need more fingers and toes to count all the friends and family that work in finance; it’s an $82.4 billion industry […]

Slow Social Media Adoption in Canada Results in Forfeited Business Intelligence

As a Canadian marketer and firm believer in the value of social media with respect to business, I’m often curious about the state of social media adoption in the true north strong and free. In Canada, there are approximately 18.6 million Facebook users, 6.9 million Twitter users and 4.8 million LinkedIn users representing a significant part […]

API Represents the Future of E-Commerce

“Innovate or die,” are the long-quoted, immortal words of New York Times technology editor Damon Darlin.