Cloud computing is changing the way we do business, and XaaS, or ‘Everything-as-a-Service’, is at the center of it. XaaS includes any service or technology accessible via the Internet that has historically been installed locally or delivered on-site. XaaS, where the “X” refers to “anything” and “everything” has become the umbrella term used to include […]
About Kevin Miller
While climbing the ranks in the aviation industry, Kevin earned a BA in Political Science from Concordia University. After 12 years of serving different roles in the aviation world, Kevin wanted to immerse himself in the world of technology and online marketing. In 2015 Kevin joined HTC, bringing with him his interpersonal and managerial skills as well as a fresh perspective. Interested in all things Google, from AdWords to Analytics, Kevin also has a passion for sports, comics, travel and international politics.
If You Want a Great Website, Then Test, Test, Test
December 19, 2016 by
With websites becoming ever more complex and technical, there is an ongoing need to ensure that they work properly. The best way to prevent website issues is with a commitment to an effective quality assurance program. The better the testing, the less chance for errors and user abandonment. As testing is one of the most […]
6 Ways to Improve Your Website’s Mobile User Experience
October 24, 2016 by
Today, it is more likely that users will be looking at your website on a mobile device than on a desktop or laptop. While it should already be mandatory, many websites still need to adapt to the mobile environment in order to stay relevant. Simply making your website smaller just won’t do. It is imperative […]
Email Marketing: Go Mobile or Go Home
August 23, 2016 by
If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]
Website Security: Direction for Protection from Infection
July 25, 2016 by
One of the biggest problems businesses face today is the threat of cyber-attacks and hackers. They cost businesses as much as $400 billion a year. If you run a website, properly securing it has become a must in today’s world. Below are some of the easiest, most effective ways to keep your website secure.
Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight
April 5, 2016 by
By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]
Greatness is an Attitude: Think Meteoric, Not Mediocre
February 13, 2013 by 2 Comments
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is […]
How-to Motivate Employees in the New Year
January 17, 2013 by 2 Comments
Happy New Year! December was full of holiday celebrations with family, friends and colleagues. Many companies used the season to demonstrate appreciation and recognition for the work done in the past year. Now, the holidays are behind us and the Mayans started a new calendar, now what? Leaders should seize the season of self-improvement plans […]
How-to Build Client Relationships in 5 Easy Steps
December 11, 2012 by Leave a Comment
Lego created a customer for life when they gave a 10-year-old boy with Asperger’s Syndrome the Lego set of his dreams. It was a simple gesture that had an amazing impact and generated a ton of goodwill from a little boy. Businesses large and small should take measures to have meaningful and long-term client relationships. […]
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