Cloud computing is changing the way we do business, and XaaS, or ‘Everything-as-a-Service’, is at the center of it. XaaS includes any service or technology accessible via the Internet that has historically been installed locally or delivered on-site. XaaS, where the “X” refers to “anything” and “everything” has become the umbrella term used to include […]
If You Want a Great Website, Then Test, Test, Test
With websites becoming ever more complex and technical, there is an ongoing need to ensure that they work properly. The best way to prevent website issues is with a commitment to an effective quality assurance program. The better the testing, the less chance for errors and user abandonment. As testing is one of the most […]
6 Ways to Improve Your Website’s Mobile User Experience
Today, it is more likely that users will be looking at your website on a mobile device than on a desktop or laptop. While it should already be mandatory, many websites still need to adapt to the mobile environment in order to stay relevant. Simply making your website smaller just won’t do. It is imperative […]
Email Marketing: Go Mobile or Go Home
If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]
Website Security: Direction for Protection from Infection
One of the biggest problems businesses face today is the threat of cyber-attacks and hackers. They cost businesses as much as $400 billion a year. If you run a website, properly securing it has become a must in today’s world. Below are some of the easiest, most effective ways to keep your website secure.
Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight
By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]
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