If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]
Archives for August 2016
Five R’s of Successful Transactional Emails
August 8, 2016 by
Transactional emails are those that are sent after a user completes an action: makes a purchase, creates an account, contacts customer support, etc. Transactional emails are a digital marketer’s best friend since they are opened and clicked 8 times more often and can generate six times more revenue than standard emails. Effective transactional emails are […]
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