Beauty & Brains in Branding & Web

Archives for November 2014

Relevancy: The Solution to the Online Engagement Equation

Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it requires audience engagement. The engagement equation is simple enough; engagement equals clicks, clicks […]