Beauty & Brains in Branding & Web

Archives for May 2014

Avoid the Dark Side of Content Marketing: Go Inbound!

Not all content marketing is created equal. We know that the key to content marketing success is content, but content can come in many different forms. Valuable, relevant and well-written content – the good stuff that will actually bring you business – takes time and energy. The good news is that if your business commits, […]

8 Industries Where Content Marketing Works

No matter the writing project, the first rule is to identify your audience. The reality is that people mostly want to know what applies to them, which means that your content marketing strategy can only work if your content speaks to your target audience. Once you’ve identified who you’re writing to, the next step is […]

Content Marketing: 4 Advantages to Think About

By now, most of us know the importance of having a social presence. But what about content marketing? Is it worth spending all that time and effort to create and maintain consistent content? The short answer is: ABSOLUTELY! Consumers are turning away from advertising at an increasingly faster rate and turning towards real information and […]

Content Marketing 101 – The One-Pager to Get You Started

It’s the buzzword of the year: content marketing. Your competitors are all doing it but you don’t know where to start – or if all this content stuff can really help your bottom line. So who do ask? Where do you jump in? And how much time and money do you have to invest before […]