Beauty & Brains in Branding & Web

Archives for October 2013

Beauty & Brains: 1 Year Later

Oh how time flies. Just over a year ago the team at High-Touch decided we wanted to get involved with the tech community by participating and engaging through popular social channels. We started by creating optimized profiles on Facebook, Twitter and LinkedIn. We also launched this site, the Beauty & Brains blog, to share HTC’s […]

The Velan Recipe for Global Success

Since Velan founder, A.K. Velan, first began traveling the world in the 1950’s, overseas expansion has been at the forefront of the company agenda. Velan, a global leader in valve manufacturing, has experienced an exciting milestone year: over $500 million in sales for the fiscal year ending February 28, 2013. Selling over 600,000 valves in […]

The Hidden Costs of “Cheap” Web Design

By now you know how critical a website is to your business. A quick search for “cheap web design” on Google will give you dozens of “web designers” who will have your website up and running in no time. You could even design the website yourself using WordPress or some other DIY web design service. […]

7 Habits of Highly Effective Web Designers

More often than not, businesses looking to build a website are thinking flashy visuals and fancy features. But when it comes to web design, it’s essential to remember your website is first and foremost a sales tool. For your site to be an asset to your business, it has to be effective. What does this […]

Why I Love Flash Sales Sites

It’s no surprise that shoppers love sales. Even better are sales on brand name items. Flash sales sites like Gilt Groupe,, Rue La La, Beyond the Rack, and Hautelook each offer shoppers the same enticing service: a limited chance to buy high-end merchandise online, at discounted prices. Reuters reports that visits to the top […]