Beauty & Brains in Branding & Web

3 Tips for Collaborative Website Management

Many companies incorrectly feel that they do not have the ability to manage a website and related activities that drive traffic.

Website Collaboration

Collaborate and see your website grow from the ground up!

Collaborative Website Management, the act of working as a team to divide the many tasks associated with keeping a website’s content diverse and up to date, presents many advantages. Based on this practice, team members are able to take on specific roles, making small contributions that add up in a big way. While this is a feasible solution, if not properly implemented, collaboration can also be a challenge. Communication breakdowns can lead to redundant work and publishing errors. Diluted security practices can leave your site susceptible to malicious tampering. Strained supervision may negatively impact the quality and integrity of site content. In order to achieve successful results, I would like to share a few tips that you can count on to keep everyone in sync.

1. Know Your Role
Not everyone who works on your site needs administrative privileges (full access and control over web content). Assigning roles and limiting the access and privileges of each is a good way to keep contributors on task and out of areas where they could create a mess. For example, if you have a copywriter, you can assign them an “author-only” type role and limit their privileges to content creation and publication. Of course, this requires a Content Management System (CMS) that allows the customization of administrative privileges by user.

2. Enable Versioning
As various contributors revise, edit and change the content on your site, it can become difficult to remember who changed what and when. If your CMS allows for content versioning, then you can go back and see previous versions of content including who applied the changes at each stage. If need be, you can reinstate a previous version of a page or content item. This provides greater accountability and peace of mind when updating content as a team.

3. Keep Collaborators in the Loop
You and the rest of your team are less likely to step on each others toes if everyone is aware of the work that is being done. A robust CMS will allow you to notify colleagues by email when new content is added, updated, or published. Email notifications are also an excellent way of documenting changes, creating a mail trail that promotes accountability.

If the number of contributors is large and the frequency of publishing is rapid, the editorial process can become quite complex and prone to error. Creating a workflow, enforcing user roles and automating publishing processes are necessary tasks in the effective management of content on active websites. To ensure confidence, efficiency and peace of mind with regards to the integrity of web copy, organizations rely on a CMS. With the right tools, your team will be able to effectively disseminate content in order to achieve optimal results for your web efforts; ultimately creating a solid online presence for your business.

What CMS does your organization use? What are its strengths and critical shortcomings?  We ask because we care about our own users to whom we’d like to deliver the richest and best user experience possible. Your contributions will be taken into account in the continual improvement of our IgnitionWeb Internet marketing platform.

Share this!
About The HTC Team

The HTC team works together to fuse elegant design and usable functionality. We are proud of our personal approach, innovative talent and ambitious attitude. But we’re more than just an industry-leading company. We are left-right brainers, trend-spotters, explorers, leaders, strategists and sometimes we’re simply beer connoisseurs. Check out what’s inspiring us today!

Speak Your Mind