Business owners invest a lot in their company: office space, employees, materials, management systems, marketing, etc. All these things are important. But for whatever reason, many companies seem to believe that they can make do with a logo that was designed by their 15 year old nephew. The conversation might go something like this:
Archives for November 2012
The Montreal Networking Group: An event not to be missed
November 26, 2012 by 2 Comments
If you haven’t attended a networking event, you’re missing out. They are a great place to share knowledge, make connections and generate business. On November 21st, I attended The Montreal Networking Group’s event at Santos Tapas Bar in Old Montreal, organized by Ali Mohammadi and Billy Markoglou: two very charming and hospitable individuals.
API Represents the Future of E-Commerce
November 14, 2012 by Leave a Comment
“Innovate or die,” are the long-quoted, immortal words of New York Times technology editor Damon Darlin.
Integrate the QR Code into Your Marketing Mix
November 13, 2012 by Leave a Comment
We’ve all seen them. QR codes are beginning to show up everywhere: in print advertisements, on t-shirts, on food products and yes, even as tattoos. This promotional medium has bridged the gap between online and offline promotional efforts and enabled marketers to track their offline initiatives. I would like to share, with you, some insight regarding […]
Your Business on the Web: Consider This!
November 12, 2012 by Leave a Comment
I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]
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