Beauty & Brains in Branding & Web

To Think or Not To Think: Happy Website Users Prefer Not To

In his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it’s worth. In other words, the user should not have to think while using the […]

Time for a Redesign? Take the Website Redesign Test to Find Out!

Are you or your boss putting off a website redesign because it’s too costly? Neglecting the website may be costing the company more than an update: stale content is increasing your bounce rate, old technology is frustrating visitors (potential leads), and poor search engine ranking means your losing business to your competition.

An Interview with BioAmber: A Leading Web Presence

A big part of what we do at High-Touch involves educating people about the value of the Internet in reaching business objectives through strategic online initiatives. What better way to communicate its importance than through a real-world account from one of our clients? Babette Pettersen, Chief Commercial Officer at BioAmber, graciously took the time to […]

Online Recruitment: 5 Quick Tips to Help You Convert More Applicants

If you’re responsible for recruitment, head hunting or hiring within your organization and don’t have an optimized careers section on your website, pay attention. If you’re a small to medium-sized enterprise (SME) trying to keep costs down and get the right people in the door to drive performance, then this article bears even greater relevance […]

Your Business on the Web: Consider This!

I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]