Beauty & Brains in Branding & Web

Top 5 Social Media Marketing Trends of 2016

Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]

An Interview with BioAmber: A Leading Web Presence

A big part of what we do at High-Touch involves educating people about the value of the Internet in reaching business objectives through strategic online initiatives. What better way to communicate its importance than through a real-world account from one of our clients? Babette Pettersen, Chief Commercial Officer at BioAmber, graciously took the time to […]

Infinite Scrolling: Don’t Jump on the Bandwagon Without Reading This First

Infinite scrolling has been included in many popular web design trends this year. Many websites have chosen this design as an alternative to pagination because they feel it satisfies users’ desires to click less and see more. But is this new trend one that will stick around for long? As is the case with many […]

Going Mobile: Why Your Company Needs M-Commerce Now!

M-Commerce, short for mobile commerce, is the new focal initiative for many businesses around the globe. Many of us have already become accustomed to browsing sites optimized for mobile and even making purchases through our phones. The push towards mobile is no surprise: companies who have mastered this domain are seeing significant results. As an example, […]

How Businesses are Getting in on Instagram

Instagram is a popular photo application/social network that has taken the world by storm in 2012. The app allows users to apply retro-themed filters to digital photos and to share photos with followers. Instagram’s popularity transcends demographics and has given rise to a new generation of digital mobile-photographers. Just more than two years since its […]

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.