Beauty & Brains in Branding & Web

If You Want a Great Website, Then Test, Test, Test

With websites becoming ever more complex and technical, there is an ongoing need to ensure that they work properly. The best way to prevent website issues is with a commitment to an effective quality assurance program. The better the testing, the less chance for errors and user abandonment. As testing is one of the most […]

To Think or Not To Think: Happy Website Users Prefer Not To

In his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it’s worth. In other words, the user should not have to think while using the […]

3 Homepage Design Mistakes You May Be Making

We all know that web users are incredibly impatient. And rightfully so. They’re used to finding what they’re looking for quickly and efficiently with as little thinking as possible. This means that when a searcher finds his way onto your company homepage, you have about a millisecond to convince him that he is in the […]

Are You Making Your Users Feel Stupid?

I usually take public transit to work, but once in a while I drive all the way in. I park at a public parking lot: $18 for the day. Pretty expensive, but it’s the closest one to the office. At least the self-pay machines are simple and convenient: slide in your credit card, hit the […]

Amazing Amazon: Optimizing the Customer Experience

One way to achieve online success is to learn from the greats, like Amazon. Most websites on the Internet can be classified into 4 major categories:

Designing for Mobile Should Be Part of Your Business Strategy

You’ve finally done it! You finally got your slick new website up and running, with a cool jQuery slider, a Twitter feed, a Google “+1” button and stock photography of a cute tech support girl. You’ve tested in IE7, Firefox, Chrome, and Safari and everything looks great! Yay! You post a link to the site […]