Beauty & Brains in Branding & Web

7 Day Plan to the Most Productive You

Between Facebook and Twitter, online shopping, and your co-workers hilarious cat pictures, it can be tough to stay focused at work, no matter how determined you are to be productive. So how do you maintain your momentum throughout the week? Be accountable to yourself. Make yourself a monthly, weekly and daily list of goals. When […]

Create Irresistibly Clickable Calls-To-Action ( CTA )

With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

Online Recruitment: 5 Quick Tips to Help You Convert More Applicants

If you’re responsible for recruitment, head hunting or hiring within your organization and don’t have an optimized careers section on your website, pay attention. If you’re a small to medium-sized enterprise (SME) trying to keep costs down and get the right people in the door to drive performance, then this article bears even greater relevance […]

Going Mobile: Why Your Company Needs M-Commerce Now!

M-Commerce, short for mobile commerce, is the new focal initiative for many businesses around the globe. Many of us have already become accustomed to browsing sites optimized for mobile and even making purchases through our phones. The push towards mobile is no surprise: companies who have mastered this domain are seeing significant results. As an example, […]

10 Tips for Better Business Blogging: Get the Most out of Your Company Blog

Business blogging is challenging. It requires quite a bit of effort and resources but often translates into significant business benefits. According to HubSpot’s 2012 State of Inbound Marketing study, 57% of respondents reported that they have acquired a customer through their company blog. Need more compelling figures? Samantha Durant compiled 55 Blogging Statistics and Facts […]

Videos on Websites: 5 Tips for Using Video Effectively

Content on any site should be dynamic and engaging. One way of achieving this is to include some video alongside your text and images. But video shouldn’t only be seen as a complement to your content mix. Video content can help improve your ranking with Google by increasing average visit lengths and lowering drop-off rates. […]