Beauty & Brains in Branding & Web

Social Media for Businesses: Publish or Perish!

In today’s connected world, there’s no excuse for businesses not to have an active presence on social media. Sitting on the sidelines and choosing not to engage through social media gives a business or brand a serious disadvantage. Using social media is easy and can be very strategic, but be sure to choose the channels […]

Top 5 Social Media Marketing Trends of 2016

Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]

The Power of Pictures on Online Engagement

The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat services like Snapchat is evidence of this shift, with conversations often consisting of image exchanges rather than […]

Relevancy: The Solution to the Online Engagement Equation

Online success isn’t a one-way street. You can’t simply post your content onto your website or social channel and hope it will magically achieve your business goals. For an online campaign to make business sense (as well as dollars and cents) it requires audience engagement. The engagement equation is simple enough; engagement equals clicks, clicks […]

Get Hired with Shiny Social Media Presence

Facebook is just for keeping in touch with friends, right? Sharing photos, updates and the latest Will Farrell joke, right? Not quite. If you’re job hunting, chances are that your friends aren’t the only ones clicking through Facebook photos and scrolling through your tweets. The world of job searching and hiring is changing. In fact, […]

The Ultimate Tweet Checklist

With a mere 140 characters, crafting the perfect tweet can be a tricky feat. It’s not just about creative content and witty writing; your Tweets are only effective if they are seen and encourage people to engage. When composing your tweet, remember that every character counts. These 5 tips will help you maximize each tweet […]

Woobox Sweepstakes App: Image Cheat Sheet and Quick Tips

Woobox, the most popular social sweepstakes app for Facebook, is an extremely effective way to promote your company Facebook page, increase page Likes and promote brand awareness. Woobox allows Facebook users to participate in your giveaways and contests, but only after a visitor has liked your page. (Instant fans!) While using Woobox to create your […]

Facebook Etiquette for Adults

When Mark Zuckerburg founded Facebook in 2004, the website’s membership was limited to Harvard students. As Facebook’s popularity grew amongst youths, membership was expanded to include other colleges and universities, and eventually high schools too. Because of its roots in academic and youth culture, Facebook has always been seen as the domain of the young. […]

Facebook Promotions: 4 Key Benefits for Your Business

By now, most businesses have realized that Facebook presents numerous business benefits. The social platform has facilitated communication between customers and companies, and provided a platform for sharing interesting, educational and engaging information. But what about Facebook users that don’t yet know your brand, have never walked past your storefront or used your services? How […]

Facebook Hashtags: 5 Ways These Will Benefit Your Business

The web is buzzing with Facebook’s launch of the coveted hashtag, a feature that has experienced significant success on other social platforms such as Twitter and Instagram. For those that don’t know how hashtagging works, hashtags are a self-indexing tool: placing the # symbol in front of a term in your tweet or photo makes […]