Beauty & Brains in Branding & Web

Top 5 Social Media Marketing Trends of 2016

Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]

Create Irresistibly Clickable Calls-To-Action ( CTA )

With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]

Woobox Sweepstakes App: Image Cheat Sheet and Quick Tips

Woobox, the most popular social sweepstakes app for Facebook, is an extremely effective way to promote your company Facebook page, increase page Likes and promote brand awareness. Woobox allows Facebook users to participate in your giveaways and contests, but only after a visitor has liked your page. (Instant fans!) While using Woobox to create your […]

Pinterest for Business: The Do’s and Don’t’s

Until now, Pinterest has taken a back seat to the ever-popular social platforms: Facebook, Twitter, and LinkedIn. However, with the introduction of Pinterest Business Accounts, this underdog is quickly climbing the social totem pole pin by pin. If your business hasn’t yet joined Pinterest, read on. These do’s and don’ts will help fuel your pinning […]

Facebook Promotions: 4 Key Benefits for Your Business

By now, most businesses have realized that Facebook presents numerous business benefits. The social platform has facilitated communication between customers and companies, and provided a platform for sharing interesting, educational and engaging information. But what about Facebook users that don’t yet know your brand, have never walked past your storefront or used your services? How […]

Facebook Hashtags: 5 Ways These Will Benefit Your Business

The web is buzzing with Facebook’s launch of the coveted hashtag, a feature that has experienced significant success on other social platforms such as Twitter and Instagram. For those that don’t know how hashtagging works, hashtags are a self-indexing tool: placing the # symbol in front of a term in your tweet or photo makes […]

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

An Interview with BioAmber: A Leading Web Presence

A big part of what we do at High-Touch involves educating people about the value of the Internet in reaching business objectives through strategic online initiatives. What better way to communicate its importance than through a real-world account from one of our clients? Babette Pettersen, Chief Commercial Officer at BioAmber, graciously took the time to […]

The Montreal Networking Group: An event not to be missed

If you haven’t attended a networking event, you’re missing out. They are a great place to share knowledge, make connections and generate business. On November 21st, I attended The Montreal Networking Group’s event at Santos Tapas Bar in Old Montreal, organized by Ali Mohammadi and Billy Markoglou: two very charming and hospitable individuals.