Beauty & Brains in Branding & Web

Email Marketing: Go Mobile or Go Home

If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]

2015 Mobile Takeover: Are you prepared for the age of mobile web?

Mobile Internet usage has been steadily rising since the introduction of smartphones in 2007. 2015 will be the first year that mobile Internet usage actually surpasses traditional desktop usage. Marketers can prepare for this shift by being aware of other corresponding trends in the online landscape. Let’s take a look at some important trends predicted […]

How To Transform Your Smartphone Into Your Best Job Search Tool

Long gone are the days of landing a job through the newspaper classified ads or cold calls. Today’s job market is tough and competitive, but the good news is that your most powerful job search tool is in the palm of your hand – your smartphone. Thanks to mobile phones and tablets, job seekers can […]

3 Killer Mobile Email Campaign Mistakes

Email is the top activity on smartphones. While many companies have started to optimize their campaigns for mobile, there is still a lot of room for improvement. Marketers are falling peril to bad practices that are resulting in unsuccessful mobile email campaigns. From tiny buttons to poorly scaled images, here are the 3 common mobile […]

It’s Time for Responsive Email

More than ever before, people are checking their emails on the go. An astounding 43% of emails are being opened on mobile devices – and this number is expected to reach over 50% by the end of 2013! Unfortunately, most companies have been slow to recognize the trend, with a mere 25% creating mobile friendly […]

The Benefits of Responsive Web Design

People browsing the web on-the-go have different motivations and constraints than those sitting at a desk. If you’re accessing a company website from your smartphone in the back of a cab, chances are you’re looking for an address or phone number. Scrolling through the company vision statement is most likely not on the to do […]

Mobile Moves: The 3 Biggest Mobile Commerce Trends for 2014

According to BI Intelligence, 29% of mobile users have made a purchase with their phones. By the end of this year, mobile commerce sales will have grown 67%, reaching $25.4 billion. Many businesses like eBay and Amazon have already seen incredible results from their investment in mobile commerce this year, and many more are looking […]

There’s an App for That! Should Your Company Have an App?

By now, most of us have collected a nice assortment of apps. They help us do banking, they help us find music, pay for parking, make reservations, shop, and even entertain us with games.  As mobile continues to develop, more and more companies are developing apps in order to enhance the user experience. Many apps […]

Going Mobile: Why Your Company Needs M-Commerce Now!

M-Commerce, short for mobile commerce, is the new focal initiative for many businesses around the globe. Many of us have already become accustomed to browsing sites optimized for mobile and even making purchases through our phones. The push towards mobile is no surprise: companies who have mastered this domain are seeing significant results. As an example, […]

Videos on Websites: 5 Tips for Using Video Effectively

Content on any site should be dynamic and engaging. One way of achieving this is to include some video alongside your text and images. But video shouldn’t only be seen as a complement to your content mix. Video content can help improve your ranking with Google by increasing average visit lengths and lowering drop-off rates. […]