Beauty & Brains in Branding & Web

Email Marketing: Go Mobile or Go Home

If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]

2016 Trends in Digital Marketing

In 2015, the number of global Internet users surpassed 3 billion, smartphone use continued to soar, and the wearable form factor emerged. Here are the statistics and trends savvy digital marketers should be aware of as the year wraps up.

How to Integrate Social Media into Big Events

The success of large corporate events and fundraisers today depends largely on the effective use of social media to promote, document and broadcast. Integrating social media into large events can be easier said than done. What platforms do you use? What strategies should you adopt? What steps can you take to harness the power of […]

Using Social Media to Amplify Event Marketing

Social Media has completely changed the way events are promoted. Flyers and posters have given way to Facebook pages and hashtags, allowing event awareness to be amplified exponentially when shared online. Beyond the loudspeaker effect, the Internet and social media have changed the way we manage events, the way we RSVP, the way we buy […]

Video Marketing in 2015

Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a business that wants to stay ahead of the game, developing compelling, […]

How to Go Viral in 2015

“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for marketers. The key to creating viral content lies in understanding what factors generate interest […]

What Went Viral in 2014

Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each viral phenomenon has on the global conversation, if only for a couple of days. With […]

Valuable Valentine’s Day Ideas for Your E-Commerce Store

February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day spending now exceeds 13 billion, with the average consumer coughing up $116.21 on presents. This means there […]

The Results Are In: Strategy Magazine’s 2014 Marketing Survey!

2014 is over and 2015 is here. Each year, marketing budgets adapt based on lessons learned and trends predicted. Strategy magazine does a great job of quantifying this yearly shift through its annual marketer survey. As we, and other online marketers, prepare for the continued migration of consumers towards the mobile Internet, our team thought […]

Writing an Email Marketing Campaign? Read this before you click send!

Email marketing is one of the most effective ways to communicate with your audience. An email is a powerful, personalized way to share company news and helpful information; introduce a new product, service or promotion; or generate sales leads. A well-designed, properly targeted, and branded email campaign can become the cornerstone of your marketing strategy, […]