Beauty & Brains in Branding & Web

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]

Google’s Stock Split and the Real Motivation Behind It

Google’s stock price was cut in half Wednesday following a 2 for 1 stock split, traditionally used to decrease the amount required for investors to buy in or as a show of confidence by company managers. Forbes contributor Chuck Jones doesn’t believe Google is slicing its stock for traditional reasons, however. In his article, Google […]

5 Common Web Design Factors that Hurt SEO

You may have invested a lot of time and money into your website. The design is looking great, navigation is smooth, and you even have social sharing buttons. But something’s not right: where is all the traffic? An all too frequent web design mistake is to ignore the importance of SEO. While your site may […]

Content is King, but Relevance Reigns!

Content may be king on the web but it’s relevance that reigns when it comes to engaging your audience and creating successful relationships that last. Connecting and communicating with your audience is also the key to having your content stand out from all the online clutter. While using keywords is important, Google has made a […]

Top 5 Benefits of SEO (Search Engine Optimization)

Canadian search engine market share is dominated by Google—owning a staggering 88% of the pie. This proportion represents an 11% year-over-year increase leaving Bing with 7% of the market and Yahoo! a lowly 4%. Not many would argue that Google brought order to the internet with its search algorithms that value clean, quality content and […]

Videos on Websites: 5 Tips for Using Video Effectively

Content on any site should be dynamic and engaging. One way of achieving this is to include some video alongside your text and images. But video shouldn’t only be seen as a complement to your content mix. Video content can help improve your ranking with Google by increasing average visit lengths and lowering drop-off rates. […]