Beauty & Brains in Branding & Web

Email Marketing: Go Mobile or Go Home

If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]

Writing an Email Marketing Campaign? Read this before you click send!

Email marketing is one of the most effective ways to communicate with your audience. An email is a powerful, personalized way to share company news and helpful information; introduce a new product, service or promotion; or generate sales leads. A well-designed, properly targeted, and branded email campaign can become the cornerstone of your marketing strategy, […]

Long Live Email!

With the rise of Twitter and other social media channels, some are predicting the impending death of email marketing. There are rumours that email is outdated and that social should be the new strategy. While the appeal of social media as a communications vehicle is undeniable, email has not lost its lustre. In fact, email […]

3 Killer Mobile Email Campaign Mistakes

Email is the top activity on smartphones. While many companies have started to optimize their campaigns for mobile, there is still a lot of room for improvement. Marketers are falling peril to bad practices that are resulting in unsuccessful mobile email campaigns. From tiny buttons to poorly scaled images, here are the 3 common mobile […]

It’s Time for Responsive Email

More than ever before, people are checking their emails on the go. An astounding 43% of emails are being opened on mobile devices – and this number is expected to reach over 50% by the end of 2013! Unfortunately, most companies have been slow to recognize the trend, with a mere 25% creating mobile friendly […]

How To Write Email Marketing Love Letters

With social media securing its role in building B2B relationships, many feel that email marketing is outdated. Facebook, Twitter and LinkedIn feel cool and new while email feels like a thing of the past. While new always feels a little shinier, let’s not forget that email has 2.9 billion user accounts – that’s almost three […]

Response-Time Expectations in the Internet Age: How Long is Too Long?

With technology integrated into virtually every aspect of our lives, communication has become easier than ever before. Ceaseless access to our computers and smart phones make it possible to access our email, voicemail, and text messages from anywhere, every second of the day. Of course, this presents a double-edged sword. As communication can occur so […]

3 Tips for Collaborative Website Management

Many companies incorrectly feel that they do not have the ability to manage a website and related activities that drive traffic. Collaborative Website Management, the act of working as a team to divide the many tasks associated with keeping a website’s content diverse and up to date, presents many advantages. Based on this practice, team […]