Beauty & Brains in Branding & Web

How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on your website in a way that fulfills your objectives? Here are some user-friendly conversion-optimization […]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]

The State of Canadian E-Commerce

Canadian e-commerce has taken off and nothing can stop it. Nearly every Canadian Internet user (82%) has made an online purchase this year, according to the latest research by the Ipsos Interactive Reid Report. Across all age groups, online spending is up. WAY up! The average amount of reported spending annually for online purchases is […]

Shopping Securely: Tips for Safe Online Shopping

A new dress for your upcoming interview, your prescription medication, a bed for your dog, your groceries. What do all these things have in common? You can buy them online. Online shopping is the ultimate convenience; bringing everything you need just a few clicks away – from your office, your bed, or even while riding […]

Why I Love Flash Sales Sites

It’s no surprise that shoppers love sales. Even better are sales on brand name items. Flash sales sites like Gilt Groupe, Fab.com, Rue La La, Beyond the Rack, and Hautelook each offer shoppers the same enticing service: a limited chance to buy high-end merchandise online, at discounted prices. Reuters reports that visits to the top […]

Elegance in Software Integration: the Magic behind E-Commerce

Since organizations began to rely on computers and software systems to simplify sales and operations, countless business software applications have been developed, deployed and integrated.