Beauty & Brains in Branding & Web

How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on your website in a way that fulfills your objectives? Here are some user-friendly conversion-optimization […]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer electronics. Purchased by Best Buy in 2001, it soon became common to see massive Future […]

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the behaviour of four key segments of the “Affluent Market”, defined by annual household income and age. The […]

A Love Letter to E-Commerce

Dear E-Commerce, Happy Valentines Day! On this special day I wanted to let you know that I love you. I’ve loved you since the day we had our first online transaction. Do you remember it? Of course you do, transaction history is stored in your database, that’s what makes reordering so easy with you. I […]

Valuable Valentine’s Day Ideas for Your E-Commerce Store

February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day spending now exceeds 13 billion, with the average consumer coughing up $116.21 on presents. This means there […]

Magento: 3 Key Features to Build your B2C E-Commerce Business

Owned by eBay, one of the biggest names in Internet technology, the Magento e-commerce platform has established the bar for an exceptional B2C e-commerce experience. Open-source and broadly supported, Magento can be modified and extended to suit any e-commerce vision. Shoppers navigating a Magento-backed site will notice an intuitive, familiar, encouraging fluidity as they browse […]

The History of E-Commerce

Shopping online has become so commonplace that it’s hard to imagine a time when you couldn’t order everything you wanted from the comfort of your living room. But e-commerce is still a relatively new phenomenon and there have been many incremental technological developments that led to the secure, standardized, convenient online purchasing experience we enjoy […]

Shopping Securely: Tips for Safe Online Shopping

A new dress for your upcoming interview, your prescription medication, a bed for your dog, your groceries. What do all these things have in common? You can buy them online. Online shopping is the ultimate convenience; bringing everything you need just a few clicks away – from your office, your bed, or even while riding […]

H5 Decor is on a Mission to Decorate with Members-Only E-Commerce Website

Website Provides Limited-Time Discounts on High-End Home Decor Founded by Robert Courey, the prodigy of the legendary linen and textile manufacturing Courey family (of George Courey Inc.), H5 Decor is an e-commerce, home decor destination that sells products for the five most celebrated spaces of the home: Bedroom, Bathroom, Kitchen, Living Room, and Outdoors/Garage. Offering […]

Going Mobile: Why Your Company Needs M-Commerce Now!

M-Commerce, short for mobile commerce, is the new focal initiative for many businesses around the globe. Many of us have already become accustomed to browsing sites optimized for mobile and even making purchases through our phones. The push towards mobile is no surprise: companies who have mastered this domain are seeing significant results. As an example, […]